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7 Ways to Use AI for Social Media Posts (Tools Included)

Posted 12 June, 2024

Everyone is starting to ask the same question:

How can AI make my social media marketing (and life) easier?

(There’s a second question people are asking: “How long until we all realize we’re living in the Matrix and AI has been in control all along?” But we’re not  answering that one today.)

AI has BLOWN UP on Google over the past couple of years. Just take a look at the Google Trend chart for the search term “AI.”

Google Trends

AI can help you craft AMAZING social media content in a fraction of the time you’re used to spending. And that’s not just writing posts. It can also help you:

  • Strategize
  • Create graphics and images
  • Create music
  • Edit videos and pictures
  • Generate hashtags

In this post, I’ll show you 7 of the absolute best AI tools for creating compelling social media posts that'll blow your followers away.

Feel free to skip to the section you're most interested in:


Best general AI tool: ChatGPT

If you’ve spent more than 30 seconds researching AI, you’re familiar with ChatGPT.

And for good reason. When it comes to general AI, ChatGPT is still king.

ChatGPT is a conversation-based AI tool that allows you to interact with AI just like you would interact with a human. You can ask it questions, tell it to make specific edits, and ask it to include specific details in your posts.

Let’s take a look at some ChatGPT tips to make sure you’re getting the most out of this awesome tool.

Key use cases:

  • Generate outlines and content strategies in seconds (see the example below)
  • Draft posts to get ideas and inspiration
  • Ask questions to get quick answers


How to use it:

  • Input your prompt. ChatGPT rewards detail, so make sure to include any specifics!
  • Review the output, making sure it hits all the high points (it’s OK if it’s not perfect – you’re going to edit it anyway!).
  • Tell ChatGPT to edit the output with any major changes.
  • Rinse and repeat until you have something close to what you want.
  • EDIT anything created by AI!

ChatGPT prompt

Tips for using ChatGPT effectively:

  • EXPERIMENT with different prompts. If ChatGPT doesn’t return something you like, don’t assume it can’t do it – just assume you need to try a different prompt.
  • You can interact with ChatGPT in a conversation. Instead of rewording your entire prompt, just say, “Add more details about…” or any other edits you wanted to make.
  • ChatGPT is good, but it sometimes lacks a certain human quality. Make sure you EDIT everything produced by ChatGPT to make it fit your brand tone and voice.

Using ChatGPT effectively





Best AI tool for creating images: Midjourney

Midjourney is an AI tool designed specifically for creating images, and it’s capable of creating images in any style you can think of (even photorealistic images).

Let’s take a look at some of the best uses for this awesome tool.

Key use cases:

  • Design eye-catching images for blog posts, social media posts, and marketing materials.
  • Use Midjourney as a mock-up tool to give you inspiration for your own photos and other images.
  • Find images made by other users to inspire you to create new images.


How to use it:

Midjourney works through Discord, so you’ll need a Discord account to be able to use this tool. After joining the Discord server using the invite on their website, you can select a Midjourney plan (starting at $8/month).

To generate images, go into one of the Discord channels dedicated to image creation, and use the command /imagine followed by your prompt.

If you want to browse images made by other users, just visit the Explore page on Midjourney’s website. You can see what other people have generated and even see what prompts they used.


Tips for using Midjourney effectively:

  • Experimentation with different prompts is going to be your best friend. If you aren’t getting the types of images you want, try telling Midjourney to generate the image in a different style (photorealistic, watercolor, comic book, etc.)
  • If you’re still having trouble getting the perfect image, go into the Explore page and see what prompts other users have used to get the type of image you’re looking for.


Best AI tool for creating videos: Sora

Sora is made by the same people who made ChatGPT, and it harnesses all the same power and focuses it on making videos.

I know what you’re thinking: “How good can videos made by AI possibly be?”

The answer is that they can be quite amazing. If you don’t believe me, head over to Sora and take a look for yourself.

Let’s talk about how you can put Sora to work for your company. (Note that Sora is not yet available to the general public beyond some artists and filmmakers.

However, it'll be released soon and will be ready to start generating videos for your social media posts!)

Key use cases:

  • Produce engaging promotional videos in minutes instead of days.
  • Craft attention-grabbing video content for social media stories and posts.
  • Produce videos that look like they had the resources of Disney behind them from your office (or your bed – we don’t judge).


How to use it:

  • Input your video prompt and watch what Sora creates
  • Edit your prompt to fix any issues with the original video.
  • Repeat until you have something you’re happy with, then post it!

Tips for using Sora effectively:

  • Experiment with different prompts, styles, and details to see how different wording affects the final product.
  • Sometimes Sora generates videos that are obviously produced by AI (or at least by someone who’s never lived in the physical world). Try a few different prompts before you give up on producing that video entirely.
  • As you discover Sora’s weaknesses (which include generating a large group of moving and interacting bodies, complex physical motion, and others), just make note of what it had an issue with so you can avoid that type of video in the future.

Best AI tool for editing videos: Capsule

Whereas Sora creates videos, Capsule allows you to edit them in record time (and if you’ve ever spent any time editing videos, you know that it takes A TON of time).

Using Capsule, you can shoot your videos, and then allow Capsule to turn them into your dream clips with a few simple prompts.

Let’s take a closer look at how to use Capsul to generate awesome videos for your social media channels!

Key use cases:

  • Speed up the process of turning your raw video into a polished final product with AI.
  • Use AI editing techniques to ensure that every video perfectly fits your brand's feel and image.

How to use it:

  • Upload your video footage to the Capsule platform.
  • Allow Capsule to analyze the content and generate a video script.
  • Edit the text of the video and watch as Capsule performs the same edits to the video itself.


  • Use AI editing suggestions to add graphics, transitions, motion graphics, and other video elements.

Tips for using Capsule effectively:

  • Experiment with different editing styles to discover what resonates best with your audience.
  • Use AI to create and add B-roll, captions, and other important elements for your social media posts.

Best AI tool for creating songs: Suno.ai

Nothing turns a lame social media post into something motivational or inspiring like some good background music.

The problem is that most people (myself included) are not exactly musically gifted. Suno.ai solves that problem by using AI to create the perfect soundtrack for your next video in moments.

Key use cases:

  • Add personalized and copyright-free music to your video content.
  • Create unique and atmospheric background music for your social media posts.
  • Find songs created by other Suno users and add them to your videos (or your playlist).


How to use it:

  • Type in your prompt to let Suno know what kind of music you want (include genre, style, and goal).
  • Suno.ai generates a custom soundtrack based on your specifications.
  • Edit your prompt until you get something you like.
  • Download and integrate the music into your social media content.

Tips for using Suno.ai effectively:

  • Explore various music genres and moods to find the perfect match for your content.
  • Use Suno.ai to create a consistent audio identity for your brand across different platforms. In other words, use Suno.ai across all your posts that require music to give your brand a cohesive feel on social media.

Best AI tool for writing social media posts: Post Planner’s AI content tool

What if you just need AI that writes awesome social media posts?

In that case, Post Planner is your golden ticket.

Post Planner is a tool that’s dedicated to improving your social media presence, which means that it’s hyper-focused on high-quality social media.

In other words, it’s tailor-made for people who are looking to take their social media to the next level.

Let’s look at how Post Planner’s AI content tool can save you time and improve your social media at the same time!

Key use cases:

  • Craft compelling captions for images.
  • Generate multiple iterations of a single post so you can quickly choose the post style you like best.
  • Schedule your AI-generated posts directly from Post Planner, helping you save even more time on your social media strategy.

How to use it:

  • Select from Post Planner's suggested AI prompts or create your own.

Post Planner's suggested AI prompts

  • Choose how many variations of your prompt you want to generate, then select “Generate Content.”
  • Select the post that most closely resembles what you were looking for with your prompt, then edit it to make it perfect!

Tips for using Post Planner's AI content tool effectively:

  • Be specific! The more specific your prompt is, the more likely the output will be similar to what you had in mind.
  • Use the tool's suggested prompts to save yourself the effort of having to come up with your own! They’re also more likely to give you good results since they’re tried and true.

Post Planner's AI content tool

Best AI tool for finding hashtags: Post Planner’s AI hashtags tool

You can’t afford to neglect your hashtags!

They're one of the keys to bringing new people to your page, yet many people struggle to effectively use hashtags.

If only there were an AI tool designed specifically to help people find the right hashtags for their social media posts (I bet you can see where we’re headed with this).

If you struggle with coming up with the perfect hashtags for your social media posts, use Post Planner’s AI hashtags tool!

Key use cases:

  • Increase the visibility of your social media posts by using relevant and trending hashtags.
  • Optimize your posts for discoverability within specific niches or communities (instead of using hashtags that guarantee your post will get lost in the crowd).

How to use it:

  • Create a piece of content (or select one from Post Planner’s Content Discovery tool).
  • Click the “Hashtags” button to have Post Planner’s AI generate multiple sets of hashtag suggestions tailored to your new post!
  • Incorporate the recommended hashtags into your social media posts by copying and pasting.

Post Planner’s AI hashtags tool

Tips for using Post Planner's AI hashtags tool effectively:

  • Don’t overdo it when it comes to hashtags! Select one set of hashtags and then pare it down a bit if needed. You shouldn’t have any more than around 5 quality hashtags per post.
  • Use hashtags on every post! You get the most benefit from your hashtags when you regularly use them in your niche.

How to use AI to generate awesome social media posts

It’s obvious that there are some pretty amazing AI tools out there to help you create better social media posts faster than ever before.

But how should you use AI for social media posts?

Leveraging the capabilities of AI can significantly enhance your social media content strategy, making it more effective and engaging, but if you use AI without a strategy, it won’t do you any good.

Let’s explore how to harness AI to generate awesome social media posts and elevate your online presence.

Use AI to help create your social media content strategy

AI can be your strategic ally in coming up with a content plan.

So, how do you use AI to create the perfect social media strategy?

One of the easiest ways is to ask your AI tool for information about trends, developments, and other important industry details. AI can condense a few hours of research into a few seconds of typing and a few minutes of reading through its response.

Spend some time tinkering with different prompts to see if you can get your AI tool to help you strategize for your upcoming content plan.

Generate a sample content plan

Once you’ve developed your content strategy, it’s time to start filling up your calendar with great content ideas.

Once again, AI can help you here. Try telling ChatGPT, “Generate a 10-post Instagram plan to (fill in your details here).”


ChatGPT can come up with a full content plan in a matter of moments!

If you want to supercharge this process, you can take the plan generated by ChatGPT and use Post Planner’s AI tools to write amazing posts and pair them with hashtags.

Generate posts

AI-driven tools like the ones shown above can assist in generating captivating posts.

Whether it’s drafting compelling captions or generating eye-catching visuals, these tools know how to produce content that resonates with your audience.

The only barrier is knowing how to use these tools in the best way possible. And knowing how to use these tools well revolves around using good prompts.

Here are some general rules of thumb to consider when using AI prompts:

  • Your prompts should be specific – make sure you tell your tool EXACTLY what you want it to produce.
  • You should experiment with different prompts until you get results that you like, then reuse that prompt (or very similar prompts) for similar tasks in the future.
  • If a prompt doesn’t return results you like, try tweaking it in small ways (extra details, slightly different wording, etc.) before you scrap it altogether.

Here are some common prompts you might use to accomplish some of the tasks we talk about in this article:

  • Create a 5-week Instagram content plan about (your topic here).
  • Create an Instagram post with an engaging call to action about (your topic here) targeting (your audience/main target viewer).
  • Edit this Instagram post to make it more interesting/funnier/more compelling.
  • Create an image in comic book style showing a man in a business suit walking out of the office looking exhausted (or whatever your image needs to be).

Review everything generated by AI

AI is great, but it’s not a human being (and sometimes that’s pretty obvious).

Sometimes, AI writes jokes that don’t work or CTAs that don’t resonate.

Sometimes, it sounds like a robot wrote it (which it did!).

In other words, AI is supposed to be a HELPER – not a replacement.

You should edit EVERY single piece of content produced by AI to sound exactly like you want it to.

Here are some key things to look for when reviewing AI content:

  • Ensure it aligns with your brand voice, values, and messaging.
  • Make necessary adjustments to enhance the personal touch and ensure that your content remains authentic and relatable.
  • Edit for grammar and tone to make it sound more human.

Use automatic scheduling and posting features

Many people think that automation can only help them when it comes to CREATING posts, but you can automate TONS of different parts of your social media plan.

One of the best ways to save time and streamline your social media management is by using automated scheduling tools.

These tools can help you find the perfect time to schedule your posts, then allow you to schedule weeks or months worth of content in a fraction of the time compared to what it'd normally take.

Using automated scheduling tools ensures a consistent presence on social media without the need for constant manual intervention.

How to use Post Planner’s automated features to save HOURS

Using the tips above, you could save HOURS every single week on strategizing, planning, writing, and producing your social media content.

But what if you could save even more time?

Like, a lot more time?

Good news: Post Planer offers automated features outside of AI that are designed with one goal in mind: helping you improve your social media presence while spending LESS time on social media.

Before we dive in, I highly recommend signing up for a Post Planner free account so you can follow along and see just how much Post Planner can help you out online.

Let’s take a look at 5 steps to save massive amounts of time by using Post Planner’s automated social media tools.

Create a posting schedule

The first thing you need to do on Post Planner is create a posting schedule.

A posting schedule tells Post Planner a few important pieces on information:

  • When you want to post
  • What you want to post
  • Where you want to post

To create a posting schedule, go to the “Posting Plan” tab and add posting times.

Create a posting schedule

Each posting time should have the following information:

  • It should be tied to at least 1 social media account (but the more the better!)
  • It should have a posting day/time.
  • It should have a content source (on Post Planner, these are called buckets).

Use Content Streams to find proven content

Now that you have your content schedule set up, it’s time to fill it up with content.

The best way to do this is to head over to the “Content” tab and search for pre-made Content Streams in your niche.

Content Streams are content libraries curated from around the web there are Content Streams about almost any topic you can imagine, and they’re all full of great content just waiting to be shared with your followers.

Content Streams

If you can’t find a Content Stream you like, you can easily create your own by adding a few of your favorite content sources from around the web to a new Content Stream.

As you find content that you want to share with your followers, just click the green + symbol to add it to a running list. In the next step, we’ll show you how to use this list to create massive amounts of content all at once.

Content Streams

Bulk edit your posts

After you’ve selected a few (or more than a few) posts that you want to add to your content schedule, it’s time to customize them and get them ready to post!

Enter the content composer and customize each post to fit your needs. You can even use Post Planner’s AI tools to help you write captions and hashtags if desired!

Bulk edit your posts

Using this method of bulk editing your posts, you should be able to quickly schedule weeks' worth of content in a fraction of the time you normally spend creating your content.

Let Post Planner automatically schedule and post your content

When you’re done editing your posts and customizing them for each social media channel, click “Add to queue.”

Post Planner will automatically add each of the posts you created to the perfect time in your posting schedule (that you made in step 1 of this guide).

That’s all there is to it! Post Planner will handle all the hard work of ensuring your posts go live at the right time. All you need to do now is interact with your followers!

Review analytics and let Post Planner recycle your best content

If you want to take your social media game to the next level, you should analyze your old content to see if there are any gems you could reuse.

In other words, you'll inevitably stumble across a few posts that make it big for one reason or another. Why waste a perfectly good post by only using it once?

Instead, recycle the posts that perform the best and cash in on all that sweet engagement a second time!

Post Planner makes this easy, just:

  • Go to the History tab.
  • Scroll through your previous posts to see which ones performed the best.
  • Select the recycle option to have Post Planner automatically add these posts back into your future content plan.

Post Planner


Will AI replace social media managers & marketers?

Everyone is worried that AI will take their jobs, but it isn’t likely to happen for quite some time. Social media managers and marketers do much more than just make posts. Their real job is understanding the human side of their audience – something that AI just isn’t capable of (yet).

Is there an AI to create social media posts?

Yes, there are plenty of great AI tools to create social media posts! ChatGPT is a great option for an extremely versatile tool. If you want something laser-focused on social media, Post Planner is a great option.

Is there any free AI content generator?

ChatGPT is currently the best free AI content generator. I highly recommend giving it a try to see what your specific AI needs are. If you decide you need something beyond ChatGPT’s capabilities, you can move on to a paid tool.

Ready to leverage AI for social media posts?

Making a splash on social media is hard, but AI can make it a lot easier.

AI saves you time, helps you complete repetitive tasks without bashing your head against a wall, and can even improve your strategy if you use it well.

By following the tips outlined in this article, you should be well on your way to using AI to create the best social media posts in your entire niche!

Good luck!

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