Post Planner

From only $7 per month

Back to Blog

11 Super Simple Ideas for What to Post on Instagram

Instagram Social Media Tips

Aaron Lee 2 min read

11_Super_Simple_Ideas_for_What_to_Post_on_Instagram-lswhat to post on instagramInstagram is on fire!

Who knew a photo-sharing app could be so popular?

One reason Instagram is so fascinating is because it lets people tell their stories in pictures.

You're able to see what they see!

And engagement on Instagram is through the roof!... so your business should be getting a piece of that!

If you want to start now, head over to Post Planner and check out the NEW Viral Photos feature for Instagram. You can use it to find top performing Instagram photos for ANY hashtag.

CLICK HERE to Find Top Performing Instagram Photos for ANY Hashtag

If you're new to the app & still don't know what to post on Instagram, don't worry, I've got 11 ideas that will get your friends hearting you today.

Using these tricks will get you more followers and more engagement! 

You know me, I've always got you covered. ;)

11 Super Simple Ideas for What to Post on Instagram

1. Your Products in Use

A powerful way to tell your company's story is through photos of people using your products or services in the real world.

>> Click to Tweet <<


A photo posted by lululemon (@lululemon) on

2. Behind-the-Scenes

More & more businesses share photos taken behind the scenes.

These images work great for providing an authentic voice for your brand.

And don't forget to add the best Instagram hashtags for your industry.

>> Click to Tweet <<

3. Selfies

Selfies are pretty much taking over social media -- especially Instagram!

Don’t believe me?

Check Instagram right now & tell me what you see.


When you're out of ideas, share a popular, funny or inspiring quote.

Quotes get some of the strongest engagement on Instagram!

But again, don't forget to add Instagram hashtags like #quote or #quotes.

>> Click to Tweet <<


A photo posted by Post Planner (@postplanner) on

5. Memes

Your Instagram account will feel fun & light-hearted when you sprinkle in a few memes.

Sometimes you can even create a meme about your business or product.

>> Click to Tweet <<

Quest Nutrition does this well:


Sour Cream & Onion and Salt & Vinegar lovers, rejoice! πŸ˜„ #CrunchClean

A photo posted by questnutrition (@questnutrition) on

6. Video

You're allowed to post 15-second videos on Instagram -- just enough time to provide fans an intimate peek at your company.

Quest Nutrition shares recipes in fewer than 15 seconds. I'm trying to follow their lead:

7. Hyperlapse

The new Instagram Hyperlapse app lets you capture impressive, time-lapse video with the push of a button.

You can imagine how useful this feature is for a business marketing itself on Instagram.

8. Throwback Thursday or #TBT

Thursdays are when Instagram users share images from the past. They could be photos from when your company was just starting out, or images from fun company parties of yesteryear.

On #TBT, the possibilities are endless!

9. Funny Photos

Funny pics help lighten the mood & will portray your business as a company with heart -- and a sense of humor!

Make someone laugh & they will Like or comment on your pic.


Sometimes you just gotta dance!!! #fitfam #dance #motivation #instalove #instagood

A photo posted by Post Planner (@postplanner) on

10. Daily Life

Photograph what you see on your way to work or when you’re at the park... then share those images with your friends.


🚢🍁🚴🌳🐩 #yeouidopark #seoul #korea

A photo posted by Korean Fashion Store 🐰 (@leneys) on

11. Something Different Each Day

Take this 30-day photography challenge when you're really feeling frisky:

>> Click to Tweet <<

post ideas for instagram

Now it's your turn!

These ideas will hopefully get you started.

Now it's your turn to blow everyone away with your fabulous Instagram photos!

If you need help taking your Instagram posts to the next level -- we gotcha covered.

Grab your copy of our free ebook below and up your visual marketing game.

You'll be glad you did. :)

                    How to Create Visual Content for Maximum Social Media Impact            
Aaron Lee
Aaron Lee

Aaron Lee is the Founder of &, a fashion blog that shares style for short men. Follow him on Twitter at @askaaronlee

1 Comment Β»


I would have to pay thousands of dollars in ads to get the same results I get with Post Planner.

Kim Garst Kim Garst Boom! Social
Starting at $7 per month Β»

Triple your engagement for only 23 Cents a day!

Ready to dazzle your Fans & Followers?

Get Started Now

Enjoy our Pro app free for one profile

Facebook Marketing App