Business owners often ask me if they should delete their Facebook page.
They complain that their reach has dropped & they don’t see the point of marketing on Facebook anymore.
My answer is always the same:
Don't do it!
And here are 5 great reasons not to delete your Facebook business page.
Here's My Answer When I'm Asked "How Do I Delete My Facebook Page?"
1. Stats Speak for Themselves
Facebook is HUGE!
Here are some stunning numbers from Facebook's recent earnings report:
- 1.32 billion people log on to Facebook at least once a month >> Click to Tweet
- 829 million people use Facebook on a daily basis >> Click to Tweet
- 654 million people use Facebook on mobile on a daily basis >> Click to Tweet
- 30 million businesses have a Facebook fan page >> Click to Tweet
- 1.5 million businesses buy Facebook ads >> Click to Tweet
- 63% of Facebook users engage on a daily basis >> Click to Tweet
- Average Facebook user spends 40 minutes a day on the website >> Click to Tweet
Are you kidding me?!
30 million businesses have a Facebook Fan Page?!
1.5 million businesses spend money on Facebook advertising?!
2. Facebook Changes All the Time
Facebook is constantly changing, which is great as far as I'm concerned.
Facebook officials always try to make the website better for users. And many businesses on Facebook fail because they refuse to adapt to the changes.
>> Click to Tweet <<
Evolve or die! I can live with that.
3. Facebook Owns Other Social Networks
Some business owners tell me they want to leave Facebook to focus on Instagram. Ha!
Dudes, Facebook owns Instagram. They also own WhatsApp.
But what does that mean for your Facebook page? It means the sooner you integrate your marketing strategies on all 3 platforms -- the better.
4. Facebook's Evolution
What’s the future of Facebook? Nobody knows, even top analysts have no idea what's going on in Zuckerberg’s head.
We do know that Facebook is always experimenting with new ideas. And pretty much everything could change practically overnight.
Have you noticed how many websites let you log on with Facebook? I'm always signing up for sites using Facebook instead of my email.
It's just easier that way.
5. Only the Strong Survive
At the end of the day, the businesses that survive will be those that are smart & nimble enough to adapt.
Don't quit -- just fix your marketing. You can't afford to quit telling your story on Facebook.
If you quit using Facebook & other social media websites, you'll miss opportunities to share your voice, tell your story, and most importantly: create a strong, growing community.
>> Click to Tweet <<
So please... don't do it!
It's a no-brainer, right?