Need help with your Pinterest board names?
Want to improve them and drive more Pinterest traffic to your website?
The right board names will help you get targeted traffic through Pinterest’s search capabilities -- which will send more people to your boards and get you more followers, clicks and pins.
Just like Google search, Pinterest search is a powerful way for your business to get found.
And optimizing your (1) board names, (2) board descriptions, and (3) pins will improve your ability to rank.
This is the powerful 1-2-3 punch that can land you at the top of Pinterest search!
Don't believe me? Here's an example.
My #1 Ranked Pin
Just take a look at one of my pins from well over a year ago:
This is still one of my top performing pins and one of my highest trafficked articles ever.
There isn’t a day that goes by that I don’t receive another repin.
And the added bonus is the viral nature of this pin helps me rank in the top spot in Pinterest for the keyword "social media".
In this article I'll dive deeper into how I achieved this -- and tell you why having strong Pinterest board names are key!
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37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins and Followers
So, what’s the secret to getting a pin to the top of Pinterest search?
There are many factors, but the ones that helped my pin were:
- An optimized board name that supports the pin headline/content
- An eye-catching image
- Blog content that delivers what the pin promises
Keep in mind that replicating my pin's success will not be simple. Making it to the top of Pinterest search and creating a viral pin can be tough.
But it's doable. :)
The first step is making sure your next pin includes the 6 elements of a viral pin.
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The 6 Elements of a Viral Pin
1. Optimized Pin Size
My pin above is 600 x 900 pixels.
Most people know that portrait and vertical images perform best on Pinterest. There is a lot of data to back this up. For example, Dan Zarrella studied over 11,000 pins and found that taller images are more repinnable.
The size I currently recommend is 735 x 1,200 pixels -- but I encourage you to play around with this. Test your own images and pay attention to what’s performing. Then once you find your sweet spot, create images of that size over and over again.
2. Detailed Description
You pin description should share enticing details about your image and content. You have to give pinners a reason to repin and click through to your content!
3. Clean and Simple Image
Pins with a lot of white space perform best for me -- probably because when you scroll through the Pinterest feed, they're so easy to spot.
Between the food, design and DIY tutorials, there’s lots of color and shapes flying at you. So you can stand out by using bright colors on a white or neutral background.
4. Simple, Easy-to-Read Font
Many creative fonts don’t translate well to the busy Pinterest environment. So stick with the tried and true basics.
Once those begin to perform, spread your wings and try something different. But master the basics first.
5. Nice Avatars and Vectors in Image
I’m partial to a cute girl with blond hair -- and the one above with red hair, of course! I’ve found that both of them perform better than any other character I’ve used.
Data also supports my findings, suggesting that images without a human face receive 25% more repins.
6. (Most importantly) Optimized Board Name
If people can’t find your board, they’re not going to find your board content. So use a board name your target market is typing into search when looking for your content.
In the case of my pin above, the board is called “Social Media Marketing: Business Tips for Marketers”. My title clearly express the content you will find, along with who will benefit from it.
Captivating Pin Content + Optimized Board Name = High Pinterest Search Ranking
Pinning captivating content to boards with optimized board names is a major factor in making pins go viral -- and to the continued growth of your Pinterest presence.
But to get to the top, you need to understand how Pinterest SEO works -- along with the 2 major components of Pinterest search.
- Guided Search
- Smart Feed
Each of these components provides powerful ways to increase visibility for your pins and boards.
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Component #1: Pinterest Guided Search
Guided Search was introduced last year when Pinterest made a major overhaul to their search algorithm.
Here's how Pinterest describes it:
[Pinterest Guided Search] is made for exploring, whether you know exactly what you want, or you’re just starting to look around. There are more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies, and other Pinners, so the right idea is just a few taps away.
You want YOUR pins to be at the end of those "few taps"!
And if you consistently share quality pins that link to quality content, you will build authority in Pinterest's eyes and establish your business/brand as a trustworthy resource.
Then... the more clicks your pins get, the higher they will move in search & the faster Pinterest will assign relevance to them and show them in search results.
Component #2: Pinterest Smart Feed
The 2nd component Pinterest search is the Pinterest smart feed -- which is still relatively new.
Originally, the Pinterest news feed was comprised of sum total of all the recent pins from the Pinners you followed -- just like in Twitter. It was one big dumb firehose of pins.
But today the feed is smarter. Now it shows pins based on an algorithm known as Pinterest’s smart feed -- which is more like the Facebook algorithm-based news feed.
This algorithm, according to Peg Fitzpatrick, is based on 3 main factors:
1. Pin Quality
The highest-quality pins get moved to the top of the queue and stay there as long as the pin receives quality interaction (repins).
2. Source Quality
Pins from higher quality sources -- sources with pins that get pinned a lot -- get more prominence in the news feed.
3. Pinterest Rating
Pinterest applies criteria from its "smart feed content generator" to every pin and chooses the best pins for the news feed.
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So you'll need to keep both Pinterest Guided Search AND the Smart Feed in mind when coming up with Pinterest board name ideas. They're both SUPER important!
What about Keywords?
As anyone who spends time on the internet knows, good keywords help you get found. This is especially true when it comes to Pinterest board names.
As Pinterest SEO expert Anna Majkowska says:
To surface your boards on Pinterest’s board search, use meaningful names that Pinners are likely to search for. Have a mix of both boards with specific names (e.g. “Salvador Dali Prints”) and more broad ones (e.g. “Fine Art Prints”). Don’t forget to write compelling and targeted descriptions of your boards, too, and add to them frequently to keep your followers engaged and to make your boards easier to discover.
I couldn't have said it better myself. ;)
So now that you know how important your Pinterest board names are, let’s take a look at how to come up with great names when you use Pinterest for business.
Pinterest Board Name Optimization
Your goal in creating effective Pinterest board names is threefold. You want to make them:
- Eye-catching and clickable
- Keyword rich
- Industry, niche and content specific
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The goal is to entice pinners to step inside your profile, look around, stay awhile and then pin, pin, pin!
Quick Tips for Optimized Board Names
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1. Be descriptive
Be glaringly obvious about what kind of content your board contains.
2. Be direct
Don’t beat around the bush. Put a little fun, sass and spice into your board names -- but also get to the point!
Are you funny, witty or a super smarty? Take those qualities and use them to connect people with your business or brand.
4. Pin compelling images
Choose the best, most compelling pins possible for your board cover. They are the billboards other people will see as they decide whether or not to check out your board.
5. Don’t spam
Don't litter your titles or descriptions with too many keywords. Write them in a way that’s appealing and attractive to both people and search engines.
6. Limit your hashtags
See #5 above. ;)
Once you optimize your board name -- you can add that board directly to your Post Planner!
I created this video to show you how.
Examples of Great Boards by Quality Pinners
Social Media Marketing: Keri Jaehnig
Keri, head of Idea Girl Media, assists businesses, brands, public figures and non-profits with social media marketing.
Keri pins a wealth of social media info and has optimized her boards for search. She uses her company name and keywords, keeping her top performing boards at the top of her profile.
Some examples of Keri's top board names are:
- Idea Girl Blog
- Social Media Tips
- Social Media Tutorials
- Keri Around the Web
- Social Media Resources
Branding and Design: Louise Myers
Louise is a design and branding specialist who helps businesses create high-quality social media graphics.
Louise’s boards are a mix of all things social, from tips for Facebook cover images to Instagram photography. You'll see her use of keywords throughout each of her board names.
Some examples of Louise's top board names are:
- Pinterest Tips
- Facebook Marketing Tips
- Twitter Tips
- Blogging Tips
- Instagram Tips
DIY and Home Improvement: Censational Girl
Kate is a DIYer, bargain hunter and design lover who pins her fabulous design, interior decorating and home improvement finds.
With over 9,400 pins, you can bet her 238,000 followers can find what they’re looking for, especially when each of her boards is optimized for her niche. Each one includes her keywords.
Some examples of Kate's top board names are:
- CG Blog Images & Posts
- Inspiring DIY
- Inspiring Living Spaces
Real Estate: Bill Gassett
Bill is a real estate professional who is extremely active on Pinterest and willingly shares his 25 years worth of wisdom and experience.
As you can see from Bill’s boards, whether you’re in the industry or a home buyer or seller, Bill has targeted his boards and content specifically to you.
Some examples of Bill's top board names are:
- Massachusetts Real Estate
- SEO/Social Media
- Top Real Estate Articles
- Pinterest Real Estate Group Board
- Top Blogs - Pinterest Viral Board
Architecture and Modern Design: Freshome
Freshome, one of my favorite Pinterest accounts to follow, shares modern design, architecture, art and style ideas.
The boards are geared toward anyone interested in building, remodeling or designing a modern home.
Some examples of Freshome's top board names are:
- Architecture Worth Pinning
- Attention to Detail in Home Design
- Fresh Apartment Interior Design
- Fresh Living Room Ideas
- Fresh Bedroom Inspiration
Pinterest Board Name Ideas... Your Turn!
Ok, now it’s your turn!
It’s time to improve your results through strategic Pinterest board names -- whether you’re just getting started on Pinterest or looking to clean house.
Need some inspiration? No problem! Below are 37 Pinterest board name ideas that you can mix and match!
You’ll notice that each one contains a keyword, but also puts a little personality into the title -- a win-win combination!
1. Facebook Marketing Makeover
2. Twitter Tweeps (I love to follow)
3. Social Media Marketingenuity
4. Small Business Tips That WORK!
5. The Joy of Google
6. Awefreakingsome YouTubers
7. A Whale of a Twitter Tale
8. Mesmorizing Instapics
9. Google Takes the WAITING Out of Wanting
10. Content Marketing Mishaps
11. Business Quotes, Because Life is Random
12. Go Crack a Joke (quotes to make you SMILE)
13. Freshen Up Your Facebook Marketing
14. Instagram – Endless FUN!
15. Business is Better with Instagram
16. Pinterest Power Pins
17. Pinterest Marketing ROCKS!
18. Tell Your Superstar Story
19. Pinterest Traffic Tips
20. Facebook Marketing Mojo
21. Social Media Pinspiration
22. Design on a Dime
23. Geeky Marketing Finds
24. Going Crazy for Social Media, Wanna Go?
25. A.N.T.F. (Afraid Not To Facebook)
26. Pintastic Pinning Success
27. Adorkable Social Media Geeks
28. Fabtabulous Facebook Marketing Tips
29. Getting’ Saucy on SnapChat
30. Scatterfied Productivity Tools
31. A.B.F. Always Be Facebooking
32. Social Media Fun Facts
33. Twitter Parties
34. Blogging Brainstorms
35. Marketing Machismo
36. Content Marketing Creativity
37. Blog Ideation
In the end, no matter what kinds of Pinterest board name ideas you come up with, just make sure you’ve done your homework.
Know your niche, target market and the terms they’re looking for on Pinterest.
Once you’ve done that, GO FOR IT!
Create your first boards with optimized board names and start pinning.
Want to learn another strategy I use to get more clicks, pins and followers? I pin proven content that I find inside Post Planner.
So what do you think? Like what you see?
Awesome!... Now it's time to dive deeper.
Grab your copy of our free ebook below and learn how to create your best visual content for Pinterest (and all your social media sites).
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