Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon Post Planner Mail Icon Post Planner Share Icon Post Planner Location Post Planner Mail Circle Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

WARNING: Posting at These Times on Facebook May SKYROCKET Your Engagement

WARNING: Posting at These Times on Facebook May SKYROCKET Your Engagement

WARNING_Posting_at_These_Times_on_Facebook_May_SKYROCKET_Your_Engagement-lsbest posting times on facebookEvery Facebook page manager is looking for the golden ticket:

The BEST time to post on social media!

And lots of "experts" claim they've figured it out.

But just because something worked well on my page doesn't mean it will work on yours.

Every account is unique -- with different followers & different types of posts. And what worked last week won't even necessarily work tomorrow.

That said, recently I found a presentation from TrackMaven called:

My curiosity was piqued!

It turned out to be an awesome post! The research is strong & backed by data everyone should pay attention to.

It gives the best times for businesses to post on multiple social media websites -- and the times when the most fan engagement is likely to occur.

Check it out!

WARNING: Posting at These Times on Facebook May SKYROCKET Your Engagement

1. Facebook

get-postsThis is the website you really wanted to know about, right?



Though most brands post during the week, much of the interaction on Facebook occurs at night & on weekends.

2. Twitter

get-postsTrackMaven determined that this is how brands use Twitter:

But what did this mean for engagement?

Check out the stats:


Tweet in the evening & late at night. >> Click to Tweet

3. Blogging

get-postsNow let's look at what brands did with their blogs:

But how did this publishing schedule correlate with the number of social shares?

Let's find out:

  • Weekend posts get the most social shares
    >> Click to Tweet
  • Articles published on Saturdays see the greatest number of shares
    >> Click to Tweet
  • Blog posts published between 10pm and 11pm get the most interaction
    >> Click to Tweet
  • Other peak publishing times include 7pm-8pm and 1am-2am


As with Twitter, blog posts published on weekends received the most Likes, comments & shares. Posting outside normal business hours might also get more fans interacting with your content.

I think we're seeing a trend here!

4. Instagram

get-postsI'm a big Instagram fan... and I love to post selfies!

But I'm still not convinced businesses can do well on Instagram. Here were TrackMaven's stats for videos & photos:





Post videos later in the day while posting photos whenever you want!

5. Email Marketing

get-postsAt Post Planner, we mostly focus on engagement: getting more Likes, comments & shares.

But in many cases, email marketing is king.

Check out these stats:

Open Rates:


I wonder if open rates would improve if more emails were sent on weekends.


Many businesses post at the wrong times.

Sure you want to post during the day -- but to get the most engagement, you should also publish in the evening!

And maybe you should think twice about posting a lot on Thursday, since that's when most companies post & the news feed gets really crowded!

The research from TrackMaven is detailed in the slide presentation below.

What stats stuck out to you? Will any of your strategies change as a result of this info?

No Comments

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results