Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

The 7 Habits of Highly Effective Facebook Pages

The 7 Habits of Highly Effective Facebook Pages

The_7_Habits_of_Highly_Effective_Facebook_Pages-lseffective facebook pagesWe talk a lot about what, when & how often to post on your Facebook page on this blog.

Sometimes the advice comes from high-profile social media experts. Other times Post Planner team members provide tips.

And we often write about strategies that have worked on our own Facebook pages.

In this article, I'll examine 7 awesome Facebook pages to see what they're doing well so you can use the same effective techniques on your own page.

Remember: to learn and not to do is really not to learn. To know and not to do is really not to know. >> Click to Tweet

This is a quote from Stephen Covey's famous book:

Now let's look at the 7 habits of highly effective Facebook pages.

The 7 Habits of Highly Effective Facebook Pages

1. Use a Strong Cover Image

First impressions can be the difference between making a sale & somebody never Liking your Facebook page to begin with.

People often make that decision based on a profile photo or cover image.

Check out the cover image on the CrossFit Facebook page:

effective-facebook-pages

Great stuff!

This cover image speaks volumes without saying a single word. It tells me what the page is about & then some.

Powerful images like this get people excited about a page.

2. Use a Recognizable Profile Picture

I recommend using your company logo for your profile photo -- and keep it simple.

Use the same profile photo on all your social media accounts.

Dr Pepper does it right:

Instead of getting cute, they use the logo everyone knows & recognizes. This helps prevent brand confusion by keeping things simple. And the Dr Pepper profile photo hasn't changed in about 2 years.

If it ain't broke, don't fix it!

3. Post A LOT

Some people say you should only post once a week. But as long as my fans are Liking, sharing & commenting on my posts, I post as often as I can.

I've written about the posting strategy of Facebook expert Sandi Krakowski. She recommends posting 10 times a day -- and follows that recommendation on her Facebook page.

Sandi posted 19 times in the past 24 hours... 19!

And there was strong engagement on every post. She has more than 691k fans, and many of those 19 posts had thousands of Likes.

This post got the most engagement during that 24-hour period. I hope Sandi received good news from the doctors. We're pulling for ya!

4. Post Diverse Content

You'd better have a strong mix of content if you plan to post 19 times a day.

>> Click to Tweet <<

The Spartan Race Facebook page does this extremely well. Here are some of their posts from the past 24 hours:

Photo Album

Link Post

Text Post

Photo Album

Photo Post

Link Post

Event Post

Link Post

Lots of variety!

A strong mix of content keeps your fans from getting bored & ignoring your posts in the news feed.

5. Engage with Fans

What good is it to have millions of Likes if you don't engage with those who comment on your page?!

Try to reply to every comment, post & message left on your page -- even if you have millions of fans.

Dollar Shave Club is one of my favorite Facebook pages. They post great content that fits perfectly with their marketing & brand. And they do a great job replying to comments -- even when people complain.

Here they are engaging with followers:

It can be difficult to run your business & reply to comments at the same time -- but it's so worth it. Just take a few minutes each morning & evening to make sure you've replied to every comment.

>> Click to Tweet <<

This will help grow your fan base & make your fans loyal to your company.

6. Praise Others

Key to running a successful fan page is praising others on Facebook.

Sharing posts from other pages can go a long way in building relationships. Here's a great example from Canva where they shared a post & tagged other pages:

And when you're stuck & can't think of anything cool to post on Facebook, sharing a post from someone else is usually the best solution.

7. Invest Time & Money in Your Page

You need to work on your Facebook page every single day -- but you also need to spend money on your page.

That's right, I'm talking about Facebook ads.

I've used Facebook ads to build a page for my bounce house business. And I'm spending 50 cents to $1 for every targeted Like I get on my page.

There are cheaper Likes out there... but with cheaper Likes come cheaper results.

I also spend about $50 per week on boosted posts, so that more people see the content on my page.

Your page won't be successful if you don't advertise on Facebook. Set a budget & stick to it -- even if it's just $1 per day.

Be smart with your ads & make sure you target the right fans so you get as much return on your investment as possible.

Summary

For you skimmers & those with short memories here's what it takes to run a highly effective Facebook page:

  1. Use a Strong Cover Image >> Click to Tweet
  2. Use a Recognizable Profile Picture >> Click to Tweet
  3. Post A LOT >> Click to Tweet
  4. Post Diverse Content >> Click to Tweet
  5. Engage with Fans >> Click to Tweet
  6. Praise Others >> Click to Tweet
  7. Invest Time & Money in Your Page >> Click to Tweet

I hope these tips help you succeed on Facebook.

No Comments

The next post you should read

Check out these related posts
The Most Important Facebook Updates You Need to Know About

The Most Important Facebook Updates You Need to Know About

Facebook’s News Feed Algorithm is constantly changing. Here you'll find the most important Facebook updates your business needs to know about in 2017.

Rebekah Radice Rebekah Radice

Social Media News Facebook Facebook Marketing Tips

22 Facebook Marketing Tips for Business You Can’t Afford to Miss

22 Facebook Marketing Tips for Business You Can’t Afford to Miss

Think you know everything about Facebook marketing? Think again! 22 super valuable Facebook marketing tips for business you won't find anywhere else online.

James Scherer James Scherer

Social Media Tips Facebook Facebook Marketing Tips

Facebook is Launching Job Opening Posts: Should LinkedIn be Worried?

Facebook is Launching Job Opening Posts: Should LinkedIn be Worried?

Facebook launches Job Opening Posts. Want to know how to leverage it in your business? Here's what it is, how to use it and why LinkedIn should be worried.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing