How to Create a Facebook Post That Gets Likes FAST

Are you trying to get more Likes and engagement on your Facebook posts but not seeing the results you want?

Don't worry, it's easier than you think!

With a few simple tips, tricks, and know-how, anyone can create an engaging post that'll grab attention like a firework in the midnight sky.

In this post, I'll give you the secrets to creating eye-catching posts on Facebook that'll increase Likes and engagement quickly. From selecting the right visuals to utilizing relevant hashtags, these are proven techniques and tools used by social media marketers worldwide.

Before I dive into the specifics, you need to know the 4 Golden Rules for increasing Likes and engagement on Facebook. Following these rules will set you up for success with the rest of the tips in this article:

• Visual content is king — Posts with visuals get up to 2.3x more engagement than text-only posts.
  
• Consistency is key — Posting regularly tells the algorithm (and your audience) that your page is worth showing.
  
• Know your audience — Understanding who you're talking to helps you create content they care about.
  
• Stay on trend — Timely, relevant content tied to your niche or industry boosts visibility and relevance.
  

These Golden Rules are just the beginning, so if you're ready to level up your Facebook game and get Likes and comments in record time, stay tuned for all the insider secrets!

Feel free to skip ahead:

• Keep an eye on your industry’s trends
• Find a high-value idea to share with your followers
• Draft text with AI
• Design a graphic
• Use AI to generate images
• Ask an engaging question
• Add hashtags
• Interact with your followers
• Recycle your posts
• Monitor your posts’ success
• Repurpose old content
• Mix your content types
• The best types of visual Facebook posts for engagement
• Copywriting for Facebook 101
• Frequently asked questions

Keep an eye on your industry’s trends

The 1st step in creating engaging Facebook posts is to stay up-to-date with the latest trends and industry-related news.

Keeping an eye on what's happening in your industry will help you create posts that are informative and relevant to your audience. 

But how do you find the best content your industry has to offer?

Post Planner’s Content Streams automate content discovery by sourcing the best content from around the web for you to choose from. It’s a great way to follow the most prominent thought leaders in your industry.

Pro tip: Use trending hashtags and keywords to improve your post's visibility on Facebook.

Find a high-value idea to share with your followers

Another strategy for creating highly engaging Facebook posts is to share high-value ideas with your followers. This idea can be a hot industry tip or trend, a new product or service launch, or an inspiring story.

The key here is to keep your audience's interests in mind and create content they'd find valuable.

Post Planner’s Content Streams is a great place to start if you're wondering where to find high-value ideas. The curated posts it suggests are ranked out of 5 stars based on how likely they are to succeed with your audience.

For example, here are several posts with great ideas from other creators you could use as inspiration for your post. Post Planner has identified these posts as likely to perform well with similar audiences and assigned each a 5-star rating.

Using Content Streams makes it easy to find the highest-value idea in the shortest possible time.

Draft text with AI

AI tools like Post Planner’s AI writer, ChatGPT, and Claude can instantly generate Facebook captions or other text based on a keyword, topic, or prompt you give them.

This makes it easy to:

• Brainstorm captions when you’re stuck
• Save time writing posts from scratch
• Quickly turn ideas into polished copy

Here’s how to do it in Post Planner:

1. Go to the post composer.
2. Type a prompt or idea into the AI Writer.
3. Choose one of the AI-generated captions—or use it as inspiration to write your own.

You can follow a similar process in ChatGPT and Claude. Simply type in your prompt, including information about your audience, the problems you want to address (using the PAS framework), and any other pertinent details. The AI will do the legwork for you.

The good thing about using Post Planner as opposed to other AI tools is that it allows you to schedule and publish your content directly from its platform, meaning you can set up weeks or months of content at once, then just forget about it.

REMINDER: AI shouldn’t replace your voice (ALWAYS edit your AI output!), but it’s a fantastic tool to speed up your workflow and overcome creative blocks.

Design a graphic

The saying "a picture is worth a thousand words" holds true for Facebook. As mentioned above, Facebook content with images receives over 200% more engagement on average.

Designing a graphic to accompany your post can help catch your audience's attention and improve engagement.

Use vibrant colors, clear text, and images to convey your message effectively. If you're not skilled at graphic design, consider using free online tools that make it easy.

For example, Post Planner makes it easy to create great graphics in the Content Studio. It comes with every Post Planner subscription and comes decked out with:

• Tons of stock photos
• Text design tools
• Color editing features
• Other easy-to-use design tools

If you have a simple bit of text you want to post on Facebook (like a quote, a question, or a quick tip), you can also use Post Planner’s TOBI feature, which allows you to add attractive background images to your Facebook text posts instantly.

All you have to do is select one of the background images when you’re editing your Facebook post in the Post Composer–Post Planner will make your post look fantastic by itself.

Use AI to generate images

Need a stunning image for your Facebook post, but don’t have the right photo on hand?

Let AI handle it.

AI image generators, such as DALL-E, can help you quickly create eye-catching visuals that match your content. Just describe what you want to see in your prompt (the more details the better!), and AI will turn your words into a unique, high-quality image.

This is perfect for:

• Posts where stock photos feel too generic
• Backgrounds tailored for specific purposes (like overlaying text in the example above)
• Creating original graphics that no one else is using

AI-generated visuals can help you stand out in the feed while saving hours in the image-generation process.

Ask an engaging question

Asking open-ended questions in your Facebook posts can encourage your followers to engage with you.

You can ask questions related to your industry, your products, or even personal questions. Ensure your questions are relevant to your target audience and designed to spark conversations.

As I mentioned earlier, Post Planner is a great place to find questions designed to drive engagement. Review the questions tab (located in the “Post Ideas” section) until you find something your followers would enjoy, and then post it!

Or use it as a way to get your creative juices flowing!

One of the most essential things about asking questions is that they should always take place in the context of a VISUAL Facebook post. People will scroll right by a simple text question, so ask your question as:

• A TOBI post
• As the caption to an engaging and eye-catching image
• The first comment on a related visual post

Add hashtags

Using hashtags in your Facebook posts comes with some distinct benefits:

• Increases engagement
• Creates a community among your followers
• Makes your posts more discoverable via search

Utilize relevant hashtags in your posts to enhance visibility and broaden your reach. However, don't overdo it. Using too many hashtags can make your post appear spammy.

The problem? Coming up with hashtags is hard.

Post Planner can help with that.

When you add your post to the Composer, just click on the Hashtags button, input a keyword or phrase (or let Post Planner analyze the content of your post to come up with tailored hashtags automatically), and watch as the optimized hashtag sets come rolling in.

Interact with your followers

Responding to comments on your posts shows your followers that you value their input and care about their opinions.

Encourage your followers to share their thoughts in the comments section and respond to them promptly. This can help increase engagement and build your brand's credibility.

Think of it this way: How likely are you to comment again if you comment on some business’s post and they never respond.

Avoid this problem with your brand by getting to know your followers in the comments!

Even something simple like showing your followers that you thought their comments were funny, as in the post above, can go a long way!

Don’t overlook the importance of engaging with your audience to encourage them to engage with you!

Recycle your posts

If you've created or curated a Facebook post that received significant engagement in the past, consider reusing it!

Not all of your followers are on Facebook every time you post.

That means some of your followers might have missed your best posts!

Fix that issue by adding your best content into a recycling schedule that reposts it every couple of months.

You can accomplish this in Post Planner simply by clicking the recycle button in the Post Composer — Post Planner will take care of the rest!

You can also recycle your posts directly from the History tab. If you’re reviewing your previous posts in Post Planner and notice that one is a high performer, simply click the Re-Queue button to add it back to your posting calendar.

Recycling your best-performing posts saves time while still generating engagement.

Monitor your posts’ success

Tracking your posts' engagement metrics can help you identify what's working and what's not.

Keep track of Likes, comments, and shares your posts receive, and use this information to refine your Facebook content strategy.

For example, you might find out that your posts get more likes when you post at 3:00 PM, but you would never know that without tracking your posts’ engagement metrics!

Using Post Planner, you can find these valuable metrics in the “History” tab. You can even add posts to your recycle list from this tab if you discover some posts that performed exceptionally well.

Aim to optimize your posts and test various strategies to determine what works best for your audience.

Repurpose old content

Repurposing old content can help you save time and still generate engagement.

Try the following ideas to reuse your old content and turn it into engaging Facebook posts:

Turn a podcast episode into an informative post or a short video

Use AI (like OpusClip) to turn long videos into highly engaging Reels

Condense a blog post into a text post or an infographic

Use AI (like ChatGPT, Claude, or Post Planner) to repurpose old content quickly and effectively (make sure to proofread anything AI writes!)

Share a mixture of long and short videos

When it comes to video, variety is key.

Facebook’s algorithm loves video in general, but mixing up your video length can help you reach different types of viewers.

Short videos (under 60 seconds) are perfect for quick tips, product highlights, or entertaining moments that people can consume on the go. These videos should be optimized for mobile and posted as Reels.

Since people tend to scroll through Reels absentmindedly, this is an ideal place to be discovered by new audiences.

Longer videos (2–5 minutes or more) are great for tutorials, interviews, behind-the-scenes looks, or storytelling content that builds a deeper connection with your audience.

Longer videos are less likely to be discovered by new people. Still, they’re great for generating some engagement with established followers and setting yourself up as a thought-leader in your niche (you can also use OpusClip to chop your long video up and repost segments as Reels for a two-for-one combo).

By sharing both, you’ll catch people in different scroll modes: those who prefer quick scrolling and those who want to settle in and watch.

The best types of visual Facebook posts for engagement

If you want to get more Likes, comments, and shares, the type of visual content you use matters.

Here are 6 of the best visual post formats for driving engagement on Facebook:

• TOBI posts (Text on Background Image) – These are bold, snackable posts with a quote, tip, or thought over a simple background. They’re super easy to read, which makes them engagement magnets.
• Product pictures – Show your product in action in ways that help potential customers visualize themselves using it. Clean, well-lit photos are a must.
• Videos & Reels – Facebook prioritizes short-form video, so use it to share behind-the-scenes moments, quick tips, or product demos. Bonus: they autoplay in the feed, which boosts your visibility.
• Infographics – Want to share data or explain something quickly? Infographics simplify complex info and help stop the scroll.
• UGC (User-Generated Content) – Reposting customer photos helps build trust and makes your brand feel more relatable and human. It’s social proof and engagement fuel.
• Memes – Funny, relatable, and wildly shareable. Use memes to show personality, jump on trends, or react to industry moments.

Try incorporating these formats into your weekly content lineup, then monitor engagement analytics to determine what your audience responds to best.

Copywriting for Facebook 101

If you’re going to succeed on Facebook, you’ll have to write engaging copy.

("Copywriting" is a marketer's term for how you write words. And "copy" is referring to the words. 😃)

For many people, their Facebook copywriting consists of whatever comes to mind when they sit down at their keyboard.

To take your Facebook posts to the next level, you need to follow some tried-and-true Facebook copywriting techniques:

• Prioritize readability
• Ask questions
• Target keywords

Pair copywriting with visuals for maximum impact

Good copywriting goes a long way, but it doesn’t maximize your impact on Facebook.

For that, you need to pair your great copywriting with great visuals.

One effective way to do this is by weaving the PAS (Problem, Agitate, Solution) framework into your post.

For example, show a photo that highlights a problem, include a quick text overlay or headline to agitate the pain, and then use your caption to deliver the solution.

Notice how the image pulls your eye in and introduces the problem, while the copy introduces a solution and offers a clear CTA.

The visual instantly captures the eye, while your copy evokes your audience’s emotions and motivates them to take action.

Open loops can work beautifully with visuals as well. Tease something in your copy like “You won’t believe what happened after this photo was taken…” and show an intriguing image that leaves a question unanswered. That curiosity will drive people to read on, hungry for the rest of the story.

In other words, the best copywriting on Facebook uses both words AND images/videos to weave a single story. This can take some practice, but it’s worth it for the results!

Prioritize readability

In today’s world, people scroll through their social media feeds quickly, and you only have a few seconds to capture their attention. If your copy is not readable, you risk losing your audience.

To create readable copy for Facebook:

• Use a conversational tone.
• Break up long paragraphs.
• Use formatting options like bullets, headings, and bold text to emphasize essential points

This post employs concise paragraphs with brief sentences and snappy writing to create an engaging and highly readable piece.

Most people won’t read your whole post, so good copywriting should be easy to scan and digest.

Ask questions

Remember when I asked you a question in the intro? That was on purpose.

Another way to engage your audience is by asking them questions. This technique is a powerful way of encouraging interaction and conversation around your content.

You can pose a question:

• That your audience can answer in the comments section

Or...

• To pique their interest and push them to your site

One of the best places to find engaging questions to ask your audience is in Post Planner’s “Post Ideas” section, which I discussed above.

Make it a habit to ask intriguing and relevant questions in your Facebook copy to keep your audience engaged and active.

Target keywords

Keywords are essential in any copywriting, and Facebook is no exception.

Facebook functions as a search engine, so your content’s keywords can have a massive impact on how many people discover your page.

To increase the visibility and reach of your content, include relevant keywords in your copy. Begin by researching relevant keywords and incorporating them naturally into your copy.

Think: What words is your audience using?

BUT be careful not to overdo it, as excessive keyword stuffing can negatively affect your Facebook page’s algorithm and make your content feel spammy. Instead, use keywords that fit naturally into the copy and make sense to your readers.

Frequently asked questions

How do I make my Facebook posts look good?

Use visual elements!

Infographics, pictures, videos, and other well-designed visuals catch people’s eyes and improve engagement. Try using Post Planner’s Content Studio, as mentioned above, to create stunning visuals quickly.

Can I use Canva for Facebook posts?

Yes!

Canva is an excellent tool for creating Facebook posts quickly and easily. Additionally, Post Planner offers its own Content Studio, providing multiple options for making your visual posts.

How do I add a template to a Facebook post?

Canva offers Facebook post templates. Find something you like and edit it to your liking.

You can also find pre-made posts on Post Planner and edit them to fit your style, voice, and followers’ preferences.

Ready to get more Likes?

Creating highly engaging Facebook posts takes effort and a little bit of creativity.

The strategies I've discussed above can help you optimize your posts and increase engagement.

Remember to keep your audience's interests in mind, experiment with different strategies, and track your posts' engagement metrics to refine your social media strategy.

What other strategies have you used to catch your audience’s attention? Let us know in the comments!