How to Schedule Facebook Posts (Free or Advanced Way)

Want to know how to schedule Facebook posts?

There are 2 main ways to make it happen:

• Use a social media scheduling tool like Post Planner
• Use Facebook’s Meta Business Suite

Posting on Facebook might seem like a quick task, but anyone who’s tried knows it’s often a time-sucking rabbit hole.

From logging in and finding that perfect piece of content to actually getting it posted (and hoping your audience sees it), the process can be... exhausting.

Scheduling your posts is a time-saver, helps you post better content, AND keeps you a step ahead of competitors.

Here’s the lowdown on the 2 best scheduling options:

Option #1: Best for marketers who need a more advanced scheduling tool for features like:

• Scheduling across all social media platforms
• Scheduling posts more than 90 days in advance
• Extra automation like bulk post scheduling and recycling
• Access to a library of curated content

Option #2: Ideal if you only want to:

• Schedule posts for Facebook and Instagram
• Plan posts within a 90-day window
• Skip the extra features

I’ll walk you through both options, so feel free to jump to the section that interests you most:

• How to schedule posts with Meta Business Suite on desktop
• How to schedule Facebook posts from mobile
• How to schedule posts to your Facebook Groups
• How to schedule Facebook posts with Post Planner
• 3 key Facebook post scheduling tips
• Frequently asked questions about scheduling Facebook posts
• Ready to save time with scheduling Facebook posts?

(Looking for the best Facebook post scheduler? Try Post Planner FREE today.)

How to schedule posts with Meta Business Suite on desktop

1) Log in to Facebook.

2) Click on the profile that you want to schedule posts for.

3) Then, on the left-hand toolbar, click Meta Business Suite.

4) Click "Planner" on the left-hand toolbar.

5) Click "Create post," "Create story," or "Create reel."

6) Select the account you want to post to.

7) Add your media.

8) Add your text Then scroll down to the “Scheduling options” and turn on “Set date and time.”

9) Select the date and time you want your post to go live and hit “Schedule.”

10) Repeat until your entire content plan is scheduled to be automatically posted.

How to schedule Facebook posts from mobile

1) Download the Meta Business Suite app.

2) Log in to your account.

3) Click the “plus sign” to create a new post.

4) Choose the accounts you want to post on.

5) Add your text and any media. When done, click “Next” in the top right corner.

6) Click "Schedule for later,” then select the date and time you want to post.

7) Click "Schedule."

How to schedule posts to your Facebook Groups

1) Go to your Facebook group.

2) Scroll down the toolbar on the left side and click "Scheduled posts."

3) Click "Create post."

4) Create your post and click "Schedule."

5) Select your date and time, and hit “Schedule!”

How to schedule Facebook posts with Post Planner

If you're looking for more capabilities than Meta Business Suite, such as the ability to:

• Schedule (and reoptimize) posts for Facebook, Instagram, X, YouTube, Google Business, Pinterest, TikTok, and Linkedin.
• Recycle your best posts automatically
• Create and schedule your posts in bulk
• Curate the best content in your industry to repost or recreate
• Design eye-catching visual content
• Access thousands of post ideas PROVEN to get engagement

Then, you need to sign up for a free Post Planner account ASAP.

That'll allow you to follow along with each of these Facebook scheduling features, which will save you HOURS every week.

Here's how to become a Facebook post scheduling pro with Post Planner in around 15 minutes.

Set up your posting plan

Your first step is to set up a Posting Plan, which lets Post Planner know when you want your posts to go live and what types of content should appear in each slot.

A good place to start is by creating "Buckets" for each content type you want to post regularly. Once your buckets are set up and filled with posts, Post Planner will automatically rotate your posts based on the frequency you select for each bucket.

Add curated content to your calendar

After selecting your posting times, you’re ready to fill your posting schedule with content.

Post Planner will automatically post any content you add to your schedule at the appropriate time — no action necessary!

To find content:

• Navigate to the “Content” tab on Post Planner.
• Search for a keyword that’s relevant to your niche.
• Click “Add Content” on the content you want to add, then fill in the post details.

To view your entire posting schedule at a glance, go to “Posts” and select “Calendar.”

The calendar view shows the time, day, and type of content for each scheduled post in the month.

Just click on the tab to pull up the planned content to see exactly what's going to be posted.

Repeat these steps until your posting calendar is full!

The content will automatically post on time, so you don’t have to worry about consistency.

Create original content for your calendar

Visual content is hugely beneficial for your content strategy.

• It’s more interesting than text.
• It adds variety to your feed.
• It catches the viewer’s eye and draws them in.

Post Planner makes it easy to create custom visuals for your Facebook plan AND offers an AI tool to help you brainstorm and craft original content ideas without needing a professional graphic designer.

Simply click on the "Content" tab and select “Create with AI” or “Design new images” with the design studio.

Post Planner’s AI tool is here to bring your post to life or help spark ideas with just a few clicks.

The design studio is your creative space to whip up eye-catching content for your posts.

When you’re done creating your visual content, save it to your library for future use or add it to the composer to use on your current post.

How to schedule Facebook posts in bulk

Tired of creating and scheduling each individual Facebook post?

Post Planner's bulk create and schedule features are EXACTLY what you need.

There are 2 types of posts you can schedule in bulk with Post Planner:

• New content
• Curated content

Let's start by showing you how to schedule new posts:

1) Click on "Create Post" (make sure your Facebook account is selected).

2) Click where it says "single post.” and select "multiple posts." Here, you’ll have 3 options to upload your posts in bulk:

• Upload images - for when you're trying to schedule posts with images.
• RSS feed URL - for when you're trying to schedule a bunch of articles.
• Upload spreadsheet - for uploading a bunch of posts from a spreadsheet.

3) Customize each post and determine the order you want them to be posted in your queue.

4) Optional: Select the Bucket you want your posts to be categorized by.

5) Add your posts to your queue or save them to your Bucket.

But what if you want to combine Post Planner's powerful content curation features with bulk scheduling?

Here's how you can post a BUNCH of content that's proven to engage your audience at scale:

1) Go to the "Content" tab.

2) Use these filters to search for different types of content:

• Curate from social media - Find the top-performing content across social media.
• Find images, vids, and gifs - Search through a vast library of free visual content.
• Curate from blogs - Upload posts from your favorite blogs to share.

3) Select ALL the content you want to post and click "Create [#] posts."

4) Customize your posts with captions, order them, and add them to your queue or Bucket!

Once your posts are scheduled, Post Planner’s calendar makes it SUPER simple to adjust or edit your plan — just drag posts to new dates or edit details directly from the calendar to keep your schedule flexible and on point.

How to schedule recurring Facebook posts

Want to get more out of your best content? Make sure you’re recycling those posts that really click with your audience!

With Post Planner, it’s super easy to spot the posts racking up Likes and comments. (Those are the ones you want to keep in rotation!)

When you’ve got a winner, hit the recycle icon to set how often it should appear in your schedule.

Post Planner will do the heavy lifting and make sure it gets posted when you want.

As a side note, you don’t want to recycle a post too frequently.

For example:

• Posting the same post 7 times in a week is OBNOXIOUS.
• But posting the same great content 2-3 times a year is SMART.

3 Key Facebook post scheduling tips

Still learning how to post content that gets engagement?

These 3 scheduling tips will help you maximize your time AND effectiveness on Facebook.

Tip #1: Schedule your posts when your audience is most active

Your posts will only get Likes if your followers see them. And your followers will only see your posts IF they're on Facebook around the time that your post goes live.

So you need to post when they're online!

This will take some trial and error.

But you should experiment with posting on various days at various times.

Then, you can look back at your past engagement to determine the BEST times for you to post.

Every audience is different, so don't take advice from others without testing the results for yourself.

Tip #2: Be consistent

Scheduling your posts allows you to have a consistent presence on Facebook.

But you have to actually schedule your posts to be posted throughout the week to take advantage of that!

I recommend taking one day a week to schedule posts AT LEAST a week in advance. Ideally, you should queue over 2 weeks of content at a time to save yourself even more time.

Remember: We're trying to avoid those last-minute posts that cause unnecessary stress and lower-quality content.

Tip #3: Don't overdo it

Just because Post Planner gives you the POWER to automate a limitless queue of content...

DOES NOT mean you should schedule 20 posts to be posted per day on each platform!

Ideally, post 1-3 times per day. (Anything more could annoy your audience.)
You can filter results by stars (like I have here) and find excellent, data-driven posts extremely easily.

Frequently asked questions about scheduling Facebook posts

What types of content can I schedule on Facebook?

You can schedule text posts, text-on-image posts (TOBI), photos, videos, reels, events, and links. Whether you want to share articles, promotional materials, or multimedia content, you can schedule almost any type of content on Facebook to reach your audience at the right time.

Does Facebook penalize posts scheduled by 3rd party tools?

No, Facebook does not penalize posts scheduled through third-party tools.

However, it’s important to choose a reputable scheduling tool that complies with Facebook’s policies (like Post Planner!).

How often should I post on Facebook?

How often you post on Facebook depends on your audience and content strategy. A good rule of thumb is 3-5 times a week, but consistency is key!

Quality matters more than quantity, so keep an eye on Audience Insights to see when your followers are most active and adjust your schedule as needed.

Ready to save time with scheduling Facebook posts?

Have you decided how you're going to schedule your Facebook posts?

Check out Post Planners demo video to see just how easy it is to streamline your scheduling:

Then, start your FREE Post Planner account to remove the headache of posting on social media.

You'll be glad you did. 😉