Want to know how to schedule Facebook posts in 2022?
This article shows how to schedule posts on Facebook, post better content and grow your page and followers.
Question: do you ever feel like you’re fighting an uphill battle when trying to grow your Facebook page?
Unfortunately, most of us start on Facebook with grand ideas about growing a massive page in a few months.
But it’s WAY harder to grow a Facebook page than it seems.
Here’s the good news:
You CAN grow your Facebook page quickly and effectively by using a Facebook post planner to schedule Facebook posts.
Scheduling Facebook posts helps you plan posts that will be posted automatically in the future.
Here’s even BETTER news:
It’s not hard!
Anyone can use Facebook post planning to boost their page and grow their business!
In this post we'll cover:
- How to schedule Facebook posts to grow an online presence
- Benefits of scheduling Facebook posts
- How to use Post Planner to schedule Facebook posts
- The 3 pillars of great content
(Looking for the best Facebook post scheduler? Try out Post Planner for FREE today.)
How to schedule Facebook posts to grow your page FAST!
Planning Facebook posts can bring TONS of benefits to your online presence and can make the difference between growth and failure.
One issue many people face when starting on Facebook is not growing fast enough.
There are many reasons for slow growth, including:
- Lack of consistency
- Low-quality content
- Irrelevant content
- Repetitive content
- Posting at the wrong time of day
Fortunately, you can fix all these issues by planning Facebook posts to post automatically.
This is why post scheduling is crucial for growing your online presence.
Let’s dive in!
3 Benefits of scheduling Facebook posts
Some people don’t realize how much effort goes into posting on Facebook. They think it’s just a matter of logging on and making a quick post.
If only it was that easy!
In reality, posting on Facebook involves:
- Logging into Facebook
- Searching for a good piece of content (or making your own)
- Posting the content for your followers while crossing your fingers, hoping they engage with it
- Interacting with your followers in the comments
All told, this process can take hours, and the results usually are just mediocre.
Let’s look at 3 things scheduling your Facebook posts will HELP you do.
1. Save time
First, planning Facebook posts can save you hours a month by reducing the amount of time you spend making posts.
For example, let’s say you currently use Facebook pages and Google to find curated content.
It takes you about 15 minutes to find something worth posting and post it with a comment.
Since pages that post 2 or more times a day get more engagement, that means you’re already spending 30 minutes a day posting on Facebook.
That doesn’t include:
- Interacting in the comments
- Competitor research
- Wasted time (which is inevitable on social media)
Scheduling your posts in advance allows you to make an entire month’s worth of posts in a single afternoon.
(And if you use Post Planner, you'll have access to a mega library of curated content for you to repost or take inspiration from!)
Then, throughout the month, you can take advantage of your saved time to improve your Facebook strategy.
2. Find better content
Here’s a familiar scenario:
You’re trying to make a post by 5:00 PM (or whenever you post), but it’s only 10 minutes from now.
You don’t have time to make an excellent post, so you settle for something… meh.
- It isn’t very helpful.
- It’s poorly designed.
- It isn’t memorable or noteworthy.
Facebook post planning can fix this problem by allowing you to think carefully about your posting strategy in advance.
Then, you can curate more relevant posts and get more engagement.
3. Beat your competitors
One of the best things you can do to beat your competition on social media is to provide BETTER content than they do.
People are on social media to find VALUE.
If you can provide that value better than your competitors, you'll get more followers and engagement.
By saving time and finding better content, you can get closer to beating your competitors.
Take advantage of the saved time to refine your content strategy even more, and you’ll blow them out of the water!
How to use Post Planner to schedule Facebook posts
Scheduling Facebook posts is incredibly beneficial for your page.
But it might seem challenging to learn ANOTHER social media tool.
Is it worth the extra effort of learning how to use a Facebook post planner?
Learning how to schedule Facebook posts with Post Planner is incredibly simple.
And you can learn how to use the tool in around 15 minutes.
Let’s go through the basics of using Post Planner to find content and schedule Facebook posts.
Set up your posting calendar
Your first step is to set up a posting calendar.
Your posting calendar tells Post Planner what days and times you want to post.
It also allows you to choose what types of content to allow in each posting slot.
Click on “Publishing” then “Queue Plans” to access your posting times calendar.
Then, select the days, times, and content types you want.
As you begin adding content, this schedule will automatically tell Post Planner where to place content.
Add content to your calendar
After selecting your posting times, you’re ready to fill your posting schedule up with content.
Post Planner will automatically post any content you add to your schedule at the appropriate time — no action necessary!
To find content:
- Navigate to the “Content” tab on Post Planner.
- Search for a keyword that’s relevant to your niche.
- Click “Create post” on the content you want to add, then fill in the post details.
To get a view of your entire posting schedule in a glance, go to “Publishing,” then “Queue,” then select “Calendar.”
The calendar view shows the time, day, and type of content for each scheduled post in the month.
Just click on the tab to pull up the planned content to see exactly what’ll be posted.
Just repeat these steps until your posting calendar is full!
The content will automatically post on time, so you don’t have to worry about consistency.
Create visual content
Visual content is hugely beneficial for your content strategy.
- It’s more interesting than text.
- It adds variety to your feed.
- It catches the viewer’s eye and draws them in.
Post Planner makes it easy to create custom visual content for your Facebook plan without hiring a professional graphic designer.
When you create a new post, click on “Content Studio,” then use Post Planner’s tools to create visually appealing content for your posts.
When you’re done creating your visual content, you can save it to your library for future use or add it to the composer to use on your current post.
Recycle your best content
Finally, make sure you’re recycling content that performs well on Facebook.
Post Planner helps you identify great posts, but you'll still have some posts that knock it out of the park.
When you do, recycle those posts for future use.
It’s like getting 2 posts for the price of 1!
When creating a post, click the recycle icon, then choose how often you want the post to cycle back through your plan.
Post Planner will do the heavy lifting and make sure it gets posted when you want.
As a side note, you don’t want to recycle a post too frequently.
Posting the same post 7 times in a week is OBNOXIOUS.
But posting the same great content 2-3 times a year is SMART.
The 3 pillars of great content
Now that you know how to use Post Planner to create a fantastic content schedule, let’s make sure that you can create and identify great content.
The most important thing to remember is that your followers look at your content because they WANT something from you.
For example, they may want to learn, connect, be entertained, or purchase something.
Your content will be successful if you can determine and meet those viewers’ needs by following the 3 pillars of great content:
Before you select a piece of content from one of your Post Planner content streams, ask yourself:
Is this relevant to my followers?
In other words, will the content you’re selecting be relatable or exciting to them?
If not, don’t select that piece.
Instead, just move on and look for something better.
If you’re having trouble determining whether something is relevant, just ask yourself if you would benefit from reading it.
If you would, your followers will too.
It’s OK to post an irrelevant post every so often.
For example, a Christmas post or a silly meme now and then is OK.
Just don’t turn your business page into a meme account!
Secondly, ask yourself:
Does this content offer any value to the viewer?
Value forms the core of all social media content.
If your content is valuable, you'll get views and engagement.
If it isn’t valuable, your page will stagnate.
If you find a piece of content that taught you something or helped you in any way, that’s a good indication that it’s valuable.
It'd probably help your followers as much as it helped you!
The more often you can post valuable content that genuinely helps your followers, the more growth you'll see.
Finally, great content is data-driven.
What does that mean exactly?
Data-driven content means that you have reason to believe content will perform well based on past performance.
In other words, if it worked for someone else, it’ll probably work for you too!
Post Planner makes finding data-driven content easy with their star ranking system.
Each post in your content streams is ranked with 1-5 stars.
More stars mean that Post Planner believes it'll do well based on its past performance.
You can filter results by stars (like I have here) and find excellent, data-driven posts extremely easy.
Facebook is a vital part of almost every business’s online presence.
However, growth can be intimidating and difficult.
Following these steps and sticking to the 3 pillars of great content will ensure that your profile stays high quality.
You'll start to see quick growth when you use these tips to schedule posts in advance and find great content on Post Planner.
How has scheduling Facebook posts helped you grow your business?
Let us know in the comments below!