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25 Most Popular Instagram Hashtags for Getting NEW Followers

Instagram Social Media Tips

Scott Ayres 3 min read

25_Most_Popular_Instagram_Hashtags_for_Getting_NEW_Followers-lspopular instagram hashtagsAre you on Instagram?

If not, you're probably the only one left. :)

Instagram is ON FIRE! And businesses are now using it to boost traffic and sales.

Many people are using Post Planner to find the HOTTEST Instagram photos for ANY hashtag!

In this post, I've listed 25 of the most popular Instagram hashtags so you can use them to increase your follower count.

Using the hashtags listed below will significantly increase your exposure on Instagram. And more exposure means more followers and more engagement!

Wanna know how you can leverage Instagram even more for your business?

Watch the video.

How to Leverage Popular Hashtags on Instagram

Before I show you the 25 Instagram hashtags let's talk about how to search for these hashtags and leverage those results for Facebook, Twitter and even Pinterest.

Inside the Post Planner app you can search for photos based on a hashtag (keyword) search -- or by adding an @username!


This makes finding amazing content to share on Facebook, Twitter and Pinterest a breeze as you can see.

It's also a great way to cross promote your most successful Instagram photos to your other social sites.

Using Post Planner this way will post as a photo to Facebook and link back to the original Instagram photo -- which could result in more followers on Instagram!


25 Most Popular Instagram Hashtags for Getting NEW Followers

Most people just wing it when deciding on hashtags, using spur-of-the-moment ideas like #manthisisagreathashtag. :)

But nobody is following that hashtag so you can't expect much action from it.

It's better to use hashtags that are practically always trending on Instagram. That way users who follow the hashtags may Like & interact with your posts when they see them in the feed.

I used a tool called Websta to unearth the most popular hashtags on Instagram -- and I listed those hashtags in this article.

                    CLICK HERE to Find the Hottest Instagram Photos for ANY Hashtag

1. #love

>> Click to Tweet

More than 696 million Instagram posts have the #love hashtag!

Here's a cool photo from Instagram user @trevbaust that had the #love hashtag.


2. #instagood

>> Click to Tweet

This hashtag has appeared on about 314 million posts.

@gnp75 used #instagood in a comment on this catchy pic.


3. #me

>> Click to Tweet

More than 297 million posts have the #me hashtag.

@askaaronlee used #me to show off his new headshot!


4. #tbt

>> Click to Tweet

This is a popular hashtag for those learning how to market on Instagram.

Also known as "Throwback Thursday", the hashtag encourages people to post images from the past. It's appeared on more than 272 million posts.

Our buddy Mike Gingerich posted this #tbt pic from his junior high track days! I wonder if he won?


5. #cute

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This hashtag has appeared on more than 258 million posts!

The @babies Instagram account is one of my favorites!


6. #follow

>> Click to Tweet

The #follow hashtag has appeared on more than 258 million posts. Most of these people were likely seeking new followers.

@katierobinsonartwork used the #follow hashtag to show her art on Instagram!


7. #followme

>> Click to Tweet

Another attempt to get more Likes and followers on Instagram, this hashtag has been used about 238 million times.

@razzedbaby uses the #followme hashtag all the time.


8. #photooftheday

>> Click to Tweet

Reserved for your best shots... 237 million posts & counting!

@stefkardos displayed sketches with the #photooftheday hashtag.


9. #happy

>> Click to Tweet

The #happy hashtag has appeared on some 220 million posts.

Here's a funny photo from @melanyzuco that used the #happy hashtag!


10. #tagforlikes

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This popular hashtag asks people to tag them in posts so they can get more Likes.

Does it work? Regardless, the hashtag has appeared on 220 million posts.

Nice use of the #tagforlikes hashtag by @cszart.


11. #beautiful

>> Click to Tweet

Instagram users have typed this hashtag more than 212 million times.

My buddy @cjhudgins used the #beautiful hashtag on this image.


12. #girl

>> Click to Tweet

The #girl hashtag has been used more than 202 million times!

#Girl would've worked great on this photo.


13. #like

>> Click to Tweet

This hashtag has been used more than 193 million times.

14. #selfie

>> Click to Tweet

One of my favorite Instagram posts is the selfie -- and selfies work great for social media marketing! This hashtag has been used 185 million times!

@the_doolio is a character on the new television program "Selfie"!


15. #picoftheday

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Similar to #8 (#photooftheday), Instagram users have used this hashtag more than 174 million times.

This #picoftheday from @itsyourlife2908 made my chuckle.


16. #summer

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Surprisingly, this seasonal hashtag has been used 168 million times.

@sopadreisland posts lots of cool #summer pics.


17. #fun

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#Fun made the top 20 with 163 million posts.

@mo_danielle used the #fun hashtag on this image.


18. #smile

>> Click to Tweet

This cheery hashtag has been used about 161 million times.

Here's a great #smile pic from @nancymcpeake.


19. #friends

>> Click to Tweet

Friends are a big part of many people's Instagram experience. The hashtag has been used 160 million times.

@dubsteppickles got lots of response after using the #friends hashtag in the comments.


20. #like4like

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People use this hashtag to get others to Like their posts in exchange for Likes.

It's also an easy way to get more Instagram followers. The hashtag's been used 159 million times.

Here's a cool #like4like photo from @marzicortese.


21. #instadaily

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The #instadaily hashtag has been used 154 million times.

There are lots of #instadaily pics on the @tornadotitans Instagram account.


22. #fashion

>> Click to Tweet

Since Instagram is huge for fashion, I'm not surprised that this hashtag has been used 146 million times.

The #fashion hashtag on a photo from @fashion!


23. #igers

>> Click to Tweet

This hashtag -- short for "Instagram Users" -- has been used 144 million times.

You'll have no problem finding photos with #igers.


24. #instalike

>> Click to Tweet

I've had success using this hashtag. And it's appeared on Instagram 135 million times.

The #instalike hashtag really works!


25. #food

>> Click to Tweet

And this last one was no surprise at all! The #food hashtag has been used 133 million times.

Here's my son holding a giant zucchini!


Use Instagram Hashtags Wisely

Definitely consider hashtags when deciding what to post on Instagram -- but don't overdo it.

>> Click to Tweet <<

Too many hashtags make your posts look clumsy!

Try putting a few in the post & adding more in the comments.

You'll notice that lots of users add the top 25 hashtags as their complete description -- that doesn't look natural & likely won't lead to long-term followers or engagement.

Remember: BE HUMAN!

Experiment to find out what works best with your followers. And use Websta to find other popular hashtags. The tool lets you search by hashtags and usernames to find those with similar interests as you.

Are you ready to up your visual game on Instagram? Grab your free copy of our ebook below!

How to Create Visual Content for Maximum Social Media Impact
Scott Ayres
Scott Ayres

Co-author of Facebook All-In-One for Dummies and "Ambassador of Awesome" at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Scott handles training for the Post Planner app as well as Customer Support, Blogging and Social Media. He's been married for 21 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.



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