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10 Simple Ways to Measure Your Instagram Marketing Success

Posted 27 January, 2015

10_Simple_Ways_to_Measure_Your_Instagram_Marketing_Success-lshow to measure instagram marketing successIs your Instagram marketing making a dent?

Do you know how to track your results there?

If you don't measure your results, how will you what's working? And how will you know what to post on Instagram in the future?

I'm often asked how I define Instagram success. Well actually, I consider several metrics when determining the success of a campaign.

And I'm going to list the important ones here. :)

So without further ado, here are 10 easy ways to monitor the most important metrics on Instagram.

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10 Simple Ways to Measure Your Instagram Marketing Success


instagram-marketingLikes are the most obvious metric -- since the number of Likes a post gets shows how much your fans enjoyed the content.

And it's easy to count Likes!


Watch the posts that get the most comments.

They're probably the kinds of photos you should try to post more of.


You should steadily get more Instagram followers on your account.

On Instagram, if you're not growing, you're dying.

So take note of how many followers you have today.

Then check again next week to see if your following is growing or shrinking.


4. Engagement

To know what percentage of followers engage with your Instagram posts -- divide the number of Likes & comments by your follower count.

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For the example below, I divided the number of Likes + comments (77 + 1) by the fan count on the Post Planner page (2,500).

Engagement on this post was just over 3%!


5. Clicks

Are people clicking through the link on your Instagram page once they find you?

I use a custom shortened URL on my profile to track this critical Instagram metric. You can also track clicks in Google Analytics.

Create a landing page for your Instagram clicks & track the conversions there.

Here's what Mashable does with their shortened link:


6. Mentions

Are people talking about you or your businesses on Instagram?

Search for different Instagram hashtags to find out.

Both industry-related & exact-match hashtags can reveal a lot about what people are saying about you online.

7. Photos

Are you tracking which of your posts are performing best on Instagram?

It's easy to find out.

Use a tool like Iconosquare to find the top-performing images based on the number of comments & Likes.


8. Times

I use 2 tools to find the best times to post on Instagram for my particular followers:

Every audience is different. But you can use these methods to discover when your fans consume the most content.

Here's a shot of a Simply Measured report:



Know which followers engage the most with your content?

Find out!.... and then watch these followers & interact with them to turn them into brand ambassadors.

Remember: every time you mention or reach out to them, you make them feel important.

10. Sales

Do your followers on Instagram ever buy anything from you?

That's usually the first question on any businessperson's mind when they consider launching an Instagram page.

It's easy to find out if your Instagram followers do business with your company. Create a coupon unique to Instagram & track how many coupons get redeemed.

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I've seen this work firsthand!

A bunch of my girlfriend's followers bought her products when she created an Instagram coupon for her e-commerce website.


These 10 metrics are an easy way to get started measuring your Instagram success.

But I'm sure you know some other tricks, right? So please share them in the comments below. :)

What other Instagram tricks can we use to track our IG results?

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