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5 Tips for Running Instagram Contests that Get CRAZY Engagement!

Instagram Social Media Tips

5_Tips_for_Running_Instagram_Contests_that_Get_CRAZY_Engagement-lshow to run Instagram contestsSo here's the deal:

Running Instagram contests is super easy.

And it's fun too!

Contests on Instagram are an awesome way to recognize & reward your followers.

They also get people engaging with your photos & help you get new followers.

So give it a try! Here are 5 tips on how to get started.

5 Tips for Running Instagram Contests that Get CRAZY Engagement!

1. Give Awesome Prizes

instagram-contestsThe prize is the most important part of any Instagram contest.


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The prize is what entices your fans to register for the contest in the first place. So make sure your prize will please your target audience.

Some of the best prizes are your own products or gift cards for your business.

Your Own Products

These are awesome prizes because it means followers who haven’t bought from you before can try your products.

You can also reward fans who have been loyal customers.

Gift Cards

Gift cards work great for attracting followers who are interested in what you do. Let them choose anything they want!

2. Decide How People Will Enter Your Contest

Now that you've picked a prize, it's time to determine how people will enter your contest.

Like a Photo

Fans must like a photo to enter your Instagram contest.


Fans must follow your Instagram page to enter.

Share a Photo

Fans must share a photo based on a theme that you selected for the contest (don’t forget to establish a hashtag for contests like this).

Tag Friends

People must tag other Instagram users to enter your contest.


Make people reply to one of your posts.

3. Choose an Entry Deadline

Make sure to give people enough time to enter your Instagram contests -- so your contests gain momentum.

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Base the timeframe on how many prizes you plan to give away. For example, if you have several prizes, you should allow more time to enter your contest.

Maybe keep the contest short if you only have a prize or 2.

4. Choose a Theme

Your contest needs a theme!

If you require people to submit a photo... what should they take that photo of? Should they somehow use your product in the shot?

What's the criteria?

And make sure to designate a hashtag for your contest.

Here's an example of an Instagram contest organized by Aritzia. People:

  • followed the page
  • shared photos of themselves wearing the product
  • tagged #MyAritziaDenim and #AritziaTuxedo

for a chance to win a $250 gift card from the company 

5. Promote Your Contest


Now it’s time to get the word out. Contests provide an easy ways to get more Instagram followers.

Nobody will enter your contest unless they know about it.

And that requires some effort on your part.

Send an Email

Emailing your customers an announcement about your Instagram contest is one of the best ways to get people to join.

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Besides, these are often the best people to enter because they already like your company & will likely become ambassadors for your brand for their friends.

Promote on Social Media

Facebook! Twitter! Google+, Snapchat, etc.

Promote your Instagram contest everywhere!

Buy Facebook Ads

Facebook ads work great for raising awareness about your contest. You can even target the ads so you hit the right demographic.


See how easy it is to market on Instagram with contests?

Honestly, sometimes the trickiest part is coming up with a theme.

Now that you know how to run a kickass Instagram contest, now what?

Ready to break the Internet with your amazing Instagram pics?

We can help with that too!

Grab your copy of our free ebook below and learn how to create pics that make your audience drool.

You'll be glad you did!

How to Create Visual Content for Maximum Social Media Impact            
Aaron Lee
Aaron Lee

Aaron Lee is the Founder of &, a fashion blog that shares style for short men. Follow him on Twitter at @askaaronlee



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