What are the best Facebook posts to get Likes & comments?
This post shares 20 kinds of FB posts that are pretty much GUARANTEED to get you more Likes.
I'm going to show you how to create engaging Facebook posts that will get you:
- More Likes
- More clicks
- More shares
I'll also share plenty of examples of effective Facebook posts to help you get started.
If that sounds like something your business could use, read on!
Feel free to skip to the section in this post that you're most interested in:
- What to post on Facebook to get a lot of Likes
- How to find curated content to get more Likes
- How to post schedule, and automate Facebook posts
- FAQ about posting on Facebook
(Want to grow your business with Facebook? Try out Post Planner for FREE to find better Facebook content, schedule posts, and automate your schedule! 🚀)
20 Best Facebook Posts to Get Likes Every Time (examples included)
Creating the best Facebook posts starts with knowing what TYPES of posts normally do well on social media.
Broadly speaking, there are 4 major types of content that you can post on Facebook:
- Links (articles)
You can’t afford to ignore ANY of these types of Facebook content.
Mixing all 4 types into your content plan is one of the keys to keeping your audience engaged.
Inside of these broad categories, however, are more specific types of Facebook posts.
For example, inside the “images” category, there are:
- Product photos
- And more
That’s exactly what this article will show you: great examples of the best Facebook posts you can use to grow your page FAST.
What can I post on Facebook to get a lot of Likes?
Getting Likes isn’t as easy as it sounds.
In fact, the average engagement rate on a post is 0.07%.
People are getting pickier and pickier with what they’re willing to like on Facebook.
So you have to be just as PICKY with what you post.
Before we start looking at the best kinds of Facebook posts to get Likes, we need to talk about what content does well on Facebook.
It'd be easy for me to tell you, “Post funny pictures.”
But that wouldn’t help your page grow unless I also suggest WHAT KIND of funny pictures to post.
This first section is going to show you what kind of content does well on Facebook.
This way, you’ll be more equipped to make engaging Facebook posts.
Pillar #1: Post relevant content
First, make sure that you’re posting relevant content.
For example, let’s imagine you’re running a company that sells exercise clothing.
You find this great post about marketing and choose to share it with your audience:
Only 1 problem: it doesn’t get any Likes!
How did that happen?
It wasn’t relevant to your followers!
As you’re looking for Facebook post inspiration, make sure that you’re picking RELEVANT content for your followers.
If it isn’t, you won’t get Likes!
Throughout this post, we’re going to give you a ton of great ideas for Facebook posts, but YOU have to make them relevant to your followers.
Pillar #2: Post valuable content
If you find relevant content, is that good enough?
Your content can’t just be relevant...
It also has to provide your audience VALUE.
For example, let’s go back to your exercise clothing business.
Let’s imagine that you find a super relevant piece of content about the advantages of wearing cotton socks over synthetic fibers.
Unfortunately, it looks like a 6-year-old made it on Microsoft Paint:
- It’s hard to read.
- It doesn’t really have much information (all it says is: “cotton socks are better for running than polyester”).
- It’s hideously ugly.
Unfortunately, you’re not going to get many Likes on this post either.
Content has to be both relevant AND valuable to get Likes.
Here’s a good rule of thumb:
Ask yourself, “If I came across this post online, would I like it?”
If the answer is no, your followers probably won’t like it either.
If the answer is yes, go ahead and post it!
Pillar #3: Post data-driven content
Finally, you should use data-driven content to ensure that your content will resonate with your audience.
Data-driven content means that it has already performed well, so it's highly likely to perform well for you too.
But how can you find data-driven content?
There are several ways:
- Look for content on influencers’ and competitors’ pages.
- Use a content discovery tool like Post Planner.
- Recycle your posts that got lots of Likes.
Posting proven content drastically increases the odds that you’ll get engagement on your posts.
Data-driven content is your crystal ball for looking into a post’s future to see how many Likes it will get.
Using data takes the guesswork out of your content strategy, so don’t ignore this crucial tip!
We’ll talk more about how to find the best data-driven content at the end of this article.
For now, let’s start looking at the 20 kinds of Facebook posts you should start posting on Facebook IMMEDIATELY!
Image Facebook posts
Images are the cornerstone of Facebook.
Because fans LOVE pictures.
People are so overloaded with information these days that they naturally gravitate toward things that are easy to consume and absorb.
Images are both.
And I'm here to tell you that if you post the right images on Facebook, you'll get crazy Likes and Comments.
1. Funny images
Facebook users love funny pics and other fun Facebook posts.
But as a business, you should never forget your audience.
Sure, the images may get you some viral sharing, but too many of them could do more harm than good.
So how should you use funny images?
Let's take this example of a funny meme about cooking:
If you're a restaurant or a cooking blog with a fan page, this image could be an EXCELLENT opportunity to crack a joke.
It’ll resonate with your audience, and they’ll probably like it.
You might also choose to use it to tell a story about your business.
Maybe you have a funny story about burning cheese on the bottom of your oven, and you can use a meme like this to tell it.
That's just an example.
But my point is if you're creative, you can always find a clever way to relate a funny image to your niche.
Does this mean you should post endless funny photos?
Cat photos and other funny pictures are prevalent on the web...
But you need to use them wisely.
For example, if you're a dentist and you're posting nothing but cat pics all the time — people will probably start to doubt your authority and MIGHT even unlike your page.
The key is moderation.
Don't just post a bunch of funny images on your page for no reason.
Follow these rules when posting funny pictures to your Facebook page:
- Every picture should be relevant to your niche.
- Only use them occasionally.
- Make sure that the content is appropriate and tasteful.
Use (relevant) funny images as an occasional resource in your content toolbox, and you'll see consistent Likes!
2. Eye-catching images
Below is an eye-catching image I found on the Post Planner app.
It's unique and makes you look twice.
Using unique and fascinating images catches people’s eyes.
Which makes it more likely that they’ll stop and look at your post for a moment.
Images like this can get crazy amounts of Likes and comments, and that’s the goal:
To get your content shared so more people can like and comment on it.
One great source for eye-catching images that I check all the time is the “Beautiful” content stream on the “Popular” section of Post Planner.
It sources all kinds of interesting pictures that are sure to catch the eyes of your followers.
It’s much easier than using just a couple of pages as sources because it scours pages from all around the web for interesting pictures.
Below is another example:
Once again, I'm not advising that you just randomly post images to get shares.
Instead, you need to relate the image to your page, business, or niche.
If I were to use the above image and relate it to social media, for example, I'd write something like:
“Does your business’s social media plan sometimes feel like a tunnel leading nowhere? Why?”
Keep the material focused by asking questions of your followers that'll engage them.
Make sure to relate the material to your niche to encourage people to click on your page and follow you.
Another excellent way to use eye-catching images is by overlaying text on them to create a piece of visual content for your business.
You can use Post Planner’s Content Studio feature to design high-quality pictures for your page easily.
Get creative, but always remember to relate the image back to your audience!
3. Images with tips
Speaking of overlaying text on an image, a great way to create engaging Facebook posts is to add a relevant tip to an image.
Adding a tip makes an image relevant and valuable to your audience, increasing the chances of them liking or sharing it.
You can even add your brand logo to the image along with the tip.
This is a good move because when your photo gets shared, your brand goes with it.
Adding a tip to an image is simple:
- Write down the Top 20 most frequently asked questions in your niche.
- Answer the questions with short 1-2 sentence answers (these are your tips).
- Add the tips to your images using Post Planner's Content Studio.
One of your top priorities on Facebook is to provide immediate value to your followers.
More value = more engagement.
Tips are a quick and easy way to provide instant value.
So make sure to add some to your content schedule.
4. Images with quotes
Even if you find quotes on social media cheesy, you should consider mixing them into your content plan.
Because they consistently perform very well across all social media channels.
There are 2 ways to get quote images to post on your Facebook profile:
- Find quotes that other people have posted and share them with your followers (making sure to give credit to the original poster).
- Create your quote images by using Canva or another similar program.
Finding quotes that other people have posted is easy on Post Planner.
Just go to the quotes content streams (we’ll talk more about content streams in a minute) and pick one that you like.
Like any other type of content, you shouldn’t rely too much on quotes.
They get great engagement when used occasionally, but make sure to mix them in with the other types of engaging content on this list.
5. Office and business images
People love to feel like they're getting an insider’s look into your business.
There’s an easy way to turn that into engaging content:
Just post pictures from around your office!
Do you have anything unique that you could post from your office?
Office antics, perhaps? Pictures of clients?
For example, look at how this orthodontist’s office posts pictures that give the audience a behind-the-scenes view of their office staff:
What other kinds of photos do they post?
- Kids spinning the “birthday wheel”
- "After" pictures of clients when they get their braces off
- Patients goofing around
- and more!
What if you don’t have a business with an actual storefront like this one?
There are tons of other ways you can find behind-the-scenes content to post on your Facebook page.
Think of ways you can share business images with your audience:
- Do you have an at-home workstation where you work? Your audience may benefit from seeing your productivity setup!
- Do you have clients that you can take pictures with?
- Do you produce work that you could share visually (websites, programs, products, etc.)?
Posting these pictures for your audience establishes a more personal connection, which helps engagement go up over time.
Infographics are incredibly popular for several reasons:
- They provide valuable information in an easy-to-read format.
- They’re visually appealing, which catches your audience’s eye.
- People share infographics because they’re helpful.
So, what’s an infographic?
Basically, it’s a picture that teaches you something.
More specifically, infographics usually include data in a visual format.
For example, here’s an infographic from another Post Planner article about the best times to post on social media.
It’s an attractive way to share the main points of the article.
You may be saying to yourself, “my business doesn’t have anything I can teach in an infographic.”
I highly doubt it!
I bet you can come up with something.
What are the 10 top questions customers ask? Could you turn the answers into something visual?
Sure you could!
Is there a story behind your business?
Or exciting data that you've collected via your operations?
The ideas are endless.
Infographics probably aren’t something you can do yourself unless you’re good with graphic design and have time to put into it.
If you don’t have the technical skill to create your own infographic, try websites like Fiverr to find a good balance of value and quality.
The cheapest option typically isn’t the best.
But you don’t want to spend your whole budget on one infographic either!
7. Customer images
Do you have pictures of customers using your product or service?
Why not share those images with your other followers?
Almost nothing makes someone want to become a customer more than seeing how happy your current customers are!
If you don’t have customer images, there are several ways to collect them:
- Run a photo competition. Whoever submits the best picture with your product gets a prize.
- Reach out to long-time customers to ask if you could feature them on your page.
- Create a hashtag for your business on Instagram and monitor posts for that hashtag.
Showing off your customers is a great way to build rapport with your audience.
It also makes for engaging content that is likely to get shared and liked frequently!
8. Niche images
Your business operates in a niche.
That means there are things that only your audience understands.
Take advantage of that!
You can build a relationship with your audience by posting about things you have in common.
For example, let’s say that you’re in the artisan coffee niche.
You can post things about beans, grinders, and espresso machines that nobody outside your niche will understand.
This type of niche post makes for some of the most engaging Facebook posts!
This picture of a coffee roaster probably won’t make sense to people outside of your niche, but it'll help connect you to your audience!
No matter what niche you’re in, you can find interesting images in your niche that'll help form a relationship between you and your audience.
The more you can develop a relationship like that, the more engagement you’ll see on your posts.
9. Product images
If you sell a product, you NEED to include product images in your social media strategy.
If you never post pictures of your product, it’s easy for people to forget about your business.
Plus, posting high-quality product images means that any Likes and shares will increase your audience on social media.
When posting product images, remember the following rules:
- NEVER post a boring product photo. It needs to be interesting, or your audience will just keep on scrolling instead of clicking “Like.”
- NEVER post a low-quality photo. No phone pictures allowed, folks. If you don’t have a professional quality camera, find someone who does and pay them to take photos for you. It’s worth it!
- ALWAYS highlight something unique about your product or give people a reason to engage with your post. Ask a question, share a fact, or give a coupon code. Make it hard for someone to keep scrolling without clicking!
Don’t lean too heavily on product pictures or your page will seem too self-centered (which makes it hard for your audience to feel connected to you).
However, don’t be afraid to share the best shots you have of your awesome products!
Text Facebook posts
We strongly believe that images and other visual content should form the backbone of your content strategy, but you shouldn’t neglect text.
After all, it’s highly likely that every post you make on Facebook will include some type of text.
How do you make that text as engaging as possible?
Following is some Facebook post inspiration for those times when you need some engaging text.
Questions are at the top of the list for text content because they generate engagement.
What's the best kind of question?
Short, simple, and to the point!
Here are some examples:
- Facebook or Twitter?
- Couch, Loveseat, or Recliner?
- What's the best way to read a book: audio, Kindle, or hard copy?
Multiple choice questions like this are great because they give people choices — and make them more likely to answer.
We all preferred multiple-choice tests in school.
Because the questions are easier and quicker to answer!
And this is precisely why simpler questions are more likely to get engagement on Facebook.
Post Planner has a HUGE collection of “Conversation Starters” with thousands of questions you can post.
It can be difficult and time-consuming to come up with simple, engaging questions...
Post Planner makes it easy and quick.
Just scroll through their massive list of simple questions and share 1 or 2 with your followers on Facebook.
Then, just sit back and watch the comments roll in.
Just like using image quotes, you can use text quotes as engaging material on your Facebook page.
People crave a little motivation.
They want to learn.
Quotes are a simple way to motivate and teach.
You can use:
- Business quotes
- Success quotes
- Motivational quotes
- Sports quotes
- And more
Post Planner also includes a huge collection of quotes that you can post as status updates, comments, or descriptions.
You can also filter the quotes by genre or content.
Just remember not to steal the quote and not give credit to the person who wrote it.
Tips are a simple way to educate your fans.
In addition, they increase engagement because they add value to your page.
If you teach your audience something they didn’t know, they’re likely to engage with your post by sharing it with their followers.
We already mentioned tips in image form, but you can also use them in text form.
For example, you could post a link to an article and include its top tip as the description.
Tips and quotes can be used in this way, and they provide your audience with a good reason to click through to the article.
Fill-in-the-blanks are similar to questions.
They're simple and tend to get crazy Likes and comments.
Here are some examples (from Post Planner’s “Conversation Starter” section):
- My favorite social media site is _______________.
- The one word that best describes my life so far is __________.
- I laugh every time I think about ______.
Have fun with these, but be careful not to leave the blank too open-ended.
If the question isn’t simple enough, it can discourage people from commenting with their answers.
Even though these fill-in-the-blanks typically won’t lead to deep discussions, they’re a simple way to get a conversation started between you and your followers.
Conversations lead to relationships, which can lead to more engagement long-term.
Any time you can show off your business with testimonials and success stories, you should.
It gives social rapport to your business.
There are different ways you can make a testimonial post, but plain text works fine.
One simple example is to take a screenshot of a testimonial from a recent online review, then include the link to it in the caption of the image.
You can also share highlights from the review along with a product photo.
For example, did your business recently get a review on Google, Yelp, or Facebook?
Take a section of it and post it as a caption for your next image!
15. Niche news
Your audience probably relies on social media as a source for their news.
As a result, they’ll be particularly interested in information that relates to a niche that interests them.
You can fill that need by posting niche news on your Facebook page.
If you’re having trouble keeping up with news in your niche, try:
- Following influencers in your niche.
- Subscribing to content streams on Post Planner.
- Follow community pages on Facebook.
News is helpful to people in your niche, so they’ll likely like and share it with their audience.
In addition to being helpful to your audience, posting niche news also helps you stay up-to-date and informed.
It’s a win-win!
Videos Facebook posts
Videos are like visual content on steroids.
They’re becoming more and more popular every year. If you’re willing to be in the videos yourself, then you can connect and build trust with your audience faster than any other form of content.
Let’s look at 6 ways to use videos to make some of the most engaging Facebook posts ever.
We talked about testimonials earlier in this article, but why not take them to the next level with video?
Happy customer testimonials give social proof of how great your product is.
Here are a few ideas about how to get some excellent customer testimonials:
- Interview some of your happy customers. Get them to tell you how your product or service has helped them somehow.
- Get videos of your customers using your product. Seeing your product in action is a great testimonial for potential customers.
- Incorporate snippets of positive reviews into your product videos.
Building a rapport with your audience will boost your Facebook engagement faster than anything else.
Testimonials are a fantastic way to make your business feel personal and approachable (which also means likable and shareable!).
Rules number 1 and 2 of Facebook posts are:
- Make it VALUABLE
- Make it RELEVANT
What's more valuable and relevant than learning new information or skills?
For example, let’s say you run a cooking company.
You can provide immense value to your Facebook audience by filming a recipe instructional video like this one:
You don’t have to have a profound lesson to teach people.
Just think of something simple that you’ve learned about your industry, then figure out a way to put it in video format.
Keep in mind:
- Don’t drag it out. People are more likely to click on shorter videos.
- Keep it high-quality to get the most engagement.
- Make sure it’s useful. If it’s helped you, it’ll probably help others too.
Stories about your business make for awesome videos!
Stories make your business interesting and personal, which dramatically increases the chances that you’ll make a sale.
Maybe you don’t feel like you have any exciting stories to share.
So here are some ideas to get the creative juices flowing:
- A story of how your product has helped a customer.
- The story of how and why you started your business.
- A story of how your product has developed over time.
Stories connect people to you, which will increase engagement.
Figure out how you can tell a story, then film it!
Note, however, that your story needs to be PERSONAL.
Don’t share something generic!
Film something that really helps your customer get to know YOU.
Are you launching a new product?
Speaking at an upcoming event?
Video is the best way to promote an event, product launch, or your overall business.
There are many ways you can do a promotional video:
- Talk to the camera like you’re talking directly to your customers.
- Interview someone (an authority in your niche, a customer, etc.).
- Make a cartoon or animation (these can make for some fun Facebook posts).
- Make a dramatic or inspiring video that appeals to your audience’s emotions.
For example, this product reveal combined collaboration with dramatic storytelling:
You may not have the resources of an international company, but you can create a video that will connect your customers to you.
If you do, you'll see an instant increase in engagement!
20. Personal videos
Finally, try sharing personal videos about your life or your business.
You may not think that any of your customers are interested in you personally, but the opposite is true.
In this article, we’ve repeatedly emphasized the importance of a personal connection with your audience.
Almost nothing creates a personal connection better than a video about you!
The possibilities are endless:
- A “day in the life” video of your company
- A video of your dogs with you at the office
- Your workout routine
These videos will help your audience get to know you, and your engagement will start to rise.
How to find the best-curated content to get more Likes
Throughout this article, we’ve talked about FINDING content online more than we’ve talked about creating your own.
But that raises an important question:
How do you find content to share with your followers?
It’s not actually as hard as you think.
Let’s look at how you can quickly find content that your audience will want to like and share!
Follow your competitors
Hopefully, you’re already keeping up with your competitors’ every move. If not, START NOW!
You need to know:
- What keywords your competitors are targeting.
- What type of content is working for your competitors.
- What your competitors ate for breakfast.
(OK, maybe not that last one, but you get the point.)
When you follow your competitors, you’ll get an idea of what kinds of Facebook posts work for them.
Then you can steal some of their traffic from right under their nose by using similar content!
Keep up with influencers in your niche
In addition to keeping up with your competitors, you should be following all of the major influencers in your niche.
Every niche has influencers, and they’re becoming more and more critical to marketing and social media.
- Keep an eye on what type of content the influencers are posting.
- Pick up on new trends and topics.
- Find new content ideas.
Find the influencers that your audience follows, then make sure you’re following them too!
Use Post Planner’s content streams
Best of all, the only thing you have to do to find data-driven content is do a simple keyword search.
For example, I looked up the keyword “fitness” on Post Planner.
Within seconds, I can quickly find premade content streams that pull up popular fitness content from around the web.
In addition, Post Planner sorts content by stars, which indicates how likely it is to succeed on your channels.
That means you don’t have to wonder if your audience is going to engage with your content!
Post Planner makes it easy to find content.
How to post, schedule, and automate your Facebook Posts.
You can spend your time posting and managing your posts manually using Facebook.
Or, you can save time automating your Facebook posting using Post Planner.
Post Planner offers advanced scheduling tools to simplify your posting schedule.
How to recycle your best Facebook posts
Just because your post ALREADY went viral, doesn’t mean you can’t use it again.
(Shhhhh, this is an underrated secret. You don’t always have to use new content.🤫)
Recycle your best posts by going to “History.”
Then repost or re-queue your favorite Facebook posts.
Or, if you create a Facebook post that you KNOW is going to be a good one, you can choose to have it recycled into your content queue AUTOMATICALLY.
Just turn “Recycle” to “on” and select how often you want it to repost.
How to automate your Facebook posting schedule
Use Post Planner to schedule and automate your Facebook posts.
Want to schedule a single post? Just schedule a time to post when you create a post.
However, you should use Queues if you really want to automate your Facebook posting schedule.
Queues are a way to post content at designated times automatically.
First, create a Queue Plan.
Then, click on “Posts” on the sidebar.
Then configure your content queue schedule by:
- Days of the week
- Time of day
- Source of content (you can categorize types of content with Buckets)
- Type of content
Now, you can simply add content to your queue to be posted.
And it’ll post automatically.
This is a super powerful feature when used with Recycling and Content Buckets to schedule specific content for certain times.
For example, you can choose only to have memes posted on Mondays at 11 AM.
Frequently asked questions about Facebook posts
Want to learn how to use Facebook better?
Here are the most common Facebook questions answered.
How do I post on Facebook?
To post on Facebook, log into your account and at the top of the feed you'll find a box that says "What's on your mind?".
Here, you can type a status, add photos/videos, tag friends, check-in at a location, or add a feeling/activity.
Once you're done composing your post, click on "Post" to share it.
How can I edit a post that I already shared?
You can edit your post by clicking the three dots in the top right corner of the post, then selecting "Edit Post."
Make your changes and then click "Save."
How do I change the privacy settings on my post?
Change the privacy of your post by clicking on the button next to the "Post" button when creating a new post.
Options include "Public", "Friends", "Only me", and "Custom."
How do I delete a Facebook post?
You can delete a post by clicking the three dots in the upper right corner of the post, then select "Delete.
Facebook can be tricky for businesses.
It’s hard to know what to post, and it’s even harder to find high-quality content regularly.
Following these tips and using these popular Facebook posts will help you increase your social media engagement quickly.
Make sure you check out Post Planner’s free trial to find the best Facebook posts for engagement!
What types of content have increased engagement on your Facebook page? Let us know in the comments below!