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How to Find Content for Facebook: 23 Top Content Ideas

Posted 10 May, 2023

Writer's block?

Need help figuring out what to post on your Facebook page?

You're not alone.

I bet if we surveyed all the fan page owners out there, they'd all admit that sometimes they have no clue what to post on their pages.

Not a problem!

In this post, we’ll permanently fix your Facebook writer’s block by providing you with 23 different content ideas that'll take your Facebook engagement to the next level!

How to find content for Facebook: 23 Top content ideas

Feel free to skip to the section you're most interested in! 😀

We'll cover:


3 Golden rules for Facebook content

Facebook has become a highly competitive platform, with many brands contending for users' attention.

How do you ensure YOUR content gets seen instead of your competitors’?

If you’re going to use Facebook to successfully market your business to your audience, you need to keep your content:

  • Fresh
  • Visual
  • Engaging (to stand out from the pack)

If you follow these 3 golden rules, you'll be well on your way to mastering Facebook's tricky algorithms and perfecting your content strategy.


Rule #1: Keep it fresh

Keeping your content fresh means updating your page frequently with new ideas, trends, and news.

In other words, you don’t want your content this week to look exactly like your content last week (and the week before, and the week before, and so on).

Instead, make sure your content changes to reflect current trends AND different types of engaging content mediums like video, images, infographics, memes, etc.

Rule #2: Keep it visual

Second, you must remember that visual content reigns supreme on social media.

Images and videos are vital in capturing users' attention, so include plenty of eye-catching visuals. Generally, every post you make should contain some visual element.

We’ll talk about several different types of visual content and how to produce or find it in this blog post.

Rule #3: Keep it engaging

Finally, keep it engaging by interacting with your audience.

Which post would you rather engage with?

“Just ate breakfast.”


“Just grabbed my favorite breakfast burrito on my way into the office! What breakfast do you eat when you need a focus boost?”

In other words, never forget that social media is a 2-way conversation.

Encourage user-generated content, start conversations, and respond to comments.

23 fresh content ideas for your Facebook page

Now that we’ve looked at your Facebook content PRIORITIES, let’s take a closer look at how to execute a great content strategy on Facebook.

In this section, we’ll look at 23 of the best content ideas to keep your Facebook page fresh, engaging, and enjoyable.

You don’t have to use every one of these content ideas. Instead, you should review them all and decide which will work best with your audience!

You know your audience better than I do, so use your best judgment and keep trying different things until you hit on something that works for you.

1. Read other blogs

No matter the industry or topic you write about, chances are someone else is doing the same.

Following what other content creators in your niche produce can be a great way to stay updated and find inspiration for your page!

Instead of going at it alone, use trends as an opportunity. Leverage topics that already have traction with readers and craft interesting pieces around them.

2. Answer a frequently asked question

Have you ever browsed through Google (or a forum site like Quora or Reddit) and noticed how many people are asking questions about almost any topic imaginable?

These sites are great resources for finding relevant content ideas, so USE THEM! Look out for common inquiries within your niche on these sites.

Once you find one, post it on your page and give your opinion! You can also ask your audience to weigh in on the question.

3. Record a video

With an engagement rate of just over 6%, videos are by far the most engaging type of content on Facebook.

What does that mean for you?

It means you should be using videos regularly in your Facebook content strategy!

Follow these tips to maximize the effectiveness of your videos:

  • Optimize videos to be watchable without sound (subtitles, etc.)
  • Prioritize mobile-first videos
  • Make your videos personable, informative, or funny — don’t film something just so you can say you made a video

4. Interview experts

Interviewing someone in your industry is an excellent way of getting people's attention.

Conduct your interviews over Skype, Zoom, or in person. Then, you can use the audio as an informative podcast and post the video on Facebook (kill 2 birds with 1 stone)!

Even if you don't have any recording equipment, email interviews are another easy option. You can just post it as a blog post afterward for extra exposure.

These interviews will lend your page credibility, provide engaging content, and give your followers something to discuss in the comments.

5. Share customer testimonials

Sharing customer testimonials is an excellent way to generate engagement while mixing up your regular content routine.

Not only does it showcase the positive experiences others have had with your business, but it also adds a personal touch to your page.

People love reading about real experiences, and, let's be honest, who better to promote your business than your satisfied customers?

Plus, it helps build trust with potential customers unsure about your products or services.

You can maximize the benefit of these posts by including photos of satisfied customers using your product.

Share customer testimonials

In other words, there’s no downside to sharing your customers’ positive thoughts, comments, and reviews!

6. Share user-generated content

One of the most effective ways to leverage the power of social media is by sharing user-generated content on your Facebook page.

This means sharing photos or videos your customers have created using your products or services. It helps build a sense of community and serves as social proof for other potential customers.

Share user-generated content

The next time a customer shares a picture of themselves using your product or service, don't hesitate to share it on your Facebook page. It's a win-win for both you and your customers!

We recommend reaching out to your customer before sharing their content with your followers just to ensure it’s alright with them that you use their post on your page.

It never hurts to ask — people are almost always willing to share!


51% of consumers say they would be MORE likely to continue engaging with or purchasing from a brand that shared their user-generated content!

7. Ask questions

Some of the most engaging types of posts are questions because people LOVE to share their opinions about things (sometimes too much if you’re like me!).

If you’re wondering what type of questions lead to the most responses from your audience, check out the Questions section of Post Planner’s content tool (under the “Post Ideas” tab).

Ask questions

This tool lets you quickly find highly engaging questions to share with your audience.

8. Share a post from thought leaders in your niche

If all you ever do is promote your content, it can come across as selfish and arrogant (hint: people won’t want to engage with it).

Showing love to niche-specific thought leaders is a great way to mix up your content while giving people authoritative information and a viewpoint other than your own.

One of the best ways to follow thought leaders’ feeds is by adding them to a Content Stream on Post Planner.

Search for the thought leader you want to follow and click on the + symbol over their image. Repeat this process to create a Content Stream that automatically keeps up with your industry’s top thought leaders!

Share a post from thought leaders in your niche

9. Say thank you!

Way to go — you hit that significant milestone or got rave reviews.

A simple “thank you” post is the perfect way to share good news and spread some love!

People love to feel like they’re part of something. Thanking them for helping you reach a milestone helps them feel like they’re part of your journey to success.

Which increases future engagement and relationship building!

Who knows, your followers might just show their appreciation with likes, comments, and engagement!

10. Recycle some of your best content

If you only post an awesome piece of content one time, you're missing all the fans who happened not to be on Facebook that day.

Don't you think they want to see that content too?

Fix this problem by occasionally recycling some of your top-performing content (as long as it’s still relevant, of course!).

You can do this easily on Post Planner by clicking the recycle icon when creating a post.

Post Planner will do the hard work of scheduling it into your content queue, and then it'll automatically add it back into your content plan at a future date!

Recycle some of your best content

So feel free to re-share your old posts. Just don’t do it so often that your page feels more like a recycling bin than a source of fresh content.

11. Share a quote

Who doesn’t love to be inspired by a good quote?

Sharing quotes with your followers can be an excellent way to break up the monotony of your regular posting calendar without posting something pointless. Try the following:

  • Inspirational quotes
  • Quotes from leaders in your industry
  • Funny quotes
  • Relatable quotes

One of the best ways to find high-impact quotes to share with your audience is by using Post Planner’s Content Streams dedicated to great quotes.

Share a quote

Just find a quote that relates to your audience and add it to your posting calendar!

12. Create an infographic

People aren’t just on Facebook to see cute cat pictures (although that may be a big reason for some of us).

Many people also want to feel like they’re learning something on social media.

I bet you have a great blog post lying around that you could turn into an awesome infographic without too much effort.

You can use Post Planner’s Content Studio to generate great informational images to help you reuse your best posts, create eye-catching content, and engage your followers!

Create an infographic

13. Write a list post

Why did you click on this blog post?

Let me guess:

It’s because you saw a promise of multiple ways to solve your content problem on Facebook.

After all, what’s better than just one solution to a problem? How about 23 solutions?

Why not use the same strategy on Facebook?

Share a list helping your followers address some of their common issues in multiple different ways. You might even find that these posts become some of your most popular!

14. Create a contest

With so many businesses vying for attention on social media, it can be tough to stand out from the crowd.

Running a Facebook contest could be the ticket to getting your audience engaged and interacting with your brand. Not only do competitions encourage people to stay tuned to your page, but they can also help you grow your following and increase sales.

Try these types of contests to see how much engagement they generate with your audience:

  • Photo contest
  • Caption competition
  • Tag to enter

And remember, keep it fun and engaging — your followers will thank you for it!

15. Go live

If you want to boost engagement and get more Likes, Facebook Live is a great place to start!

This feature lets you live stream to your audience and engage with them in real-time.

This adds a personal touch to your brand AND gives your followers a behind-the-scenes look at your business.

Plus, 82% of Facebook users prefer live content, giving you more visibility and a higher chance of reaching new audiences.

So grab your phone, go live, and see the engagement roll in!

16. Use Facebook Reels

If you're looking for a fresh way to post content on Facebook, Reels are another great option.

With Reels, you can create short, snappy, and visually engaging videos that grab attention and get Likes. Whether you're:

  • Showcasing new products
  • Offering helpful tips and tricks
  • Just entertaining your followers with behind-the-scenes content

Reels provide a fun and accessible way to reach out to your audience.

Use Facebook Reels

Since Facebook viewers engage more with video content than any other type, Reels are an excellent way to keep videos in front of your followers without getting stale.

17. Get-to-know-you posts

It might seem pointless, but sharing details about yourself and your life can help your audience feel connected to you (which brings more engagement).

These posts can be about anything, from your favorite TV shows and hobbies to your childhood memories and travel experiences.

Additionally, you should try making these posts in different formats to keep them fresh and engaging.

Try these ideas out:

  • Share your favorite (fill in the blank) and ask your audience to share the same in the comments.
  • Give a video tour of your office.
  • Post your exercise routine (in video or text with visuals).

18. Repurpose your blog post into Facebook posts

You probably have some great blog posts lying around that aren’t doing you much good anymore.

Why not repurpose those excellent blog posts into Facebook posts by condensing the information in an easy-to-read format (or, better yet, something visual like an infographic!)?

One great way to create graphics, even if you aren’t a designer, is with Post Planner’s Content Studio. It provides great text, design, and photo tools to quickly create eye-grabbing visuals.

Repurpose your blog post

With the rise of ChatGPT, you can even paste your blog post into its interface and tell it to “Summarize the following content” (or use a similar prompt). It'll create a condensed form of your article that you can use on Facebook.

Just make sure to proofread and edit anything you have AI generate for you to retain your voice, style, and accuracy!

19. Product launches and discounts

Are you planning on launching a new product or offering a great discount? If so, advertise it on Facebook!

With over 2.9 billion monthly active users, Facebook is an excellent platform for reaching a large, diverse audience.

Using Facebook posts can increase brand awareness, drive traffic to your website, and ultimately boost your sales.

Remember: Visual posts are king! Don’t launch a product or advertise a discount without sharing something visual to catch your viewers’ eyes! It can be a simple picture of your new product or a well-designed picture promoting your discount.

20. Repurpose a podcast into shorts

Do you have a podcast talking about things in your niche? Have you ever considered repurposing your episodes into bite-sized shorts for Facebook?

It's a great way to extend the life of your content and reach a wider audience!

By turning your podcast into a Facebook short, you can share your message with your existing Facebook audience and attract new followers who prefer video content.

You can easily repurpose your audio into a visually engaging format that aligns with your brand's message and aesthetics.

It's a quick, easy, and effective way to level up your content game.

21. Comment on niche news

Social media has simplified information sharing, meaning your followers know what’s happening in your industry (even if you don’t!).

As a business owner, being part of that conversation is crucial. You NEED to stay up to date on the news that’s going on in your niche so you can talk with your audience about it.

Commenting on news in your niche on Facebook is a great way to generate engagement. It shows that you're up-to-date on what's happening and have something valuable to contribute.

Plus, it can help you establish yourself as an authority in your field.

Don’t be afraid to speak up and give an opinion about what’s happening in your niche! You might just start valuable conversations with your followers.

22. Search other social media platforms

Many people are neglecting their best source of Facebook content: other social media platforms.

Millions of accounts produce millions of pieces of content EVERY DAY on social media. So why not find and share some of those great posts with your audience?

Post Planner is one of the best ways to accomplish this and automate your content discovery at the same time. Search for Content Streams in your niche, and Post Planner will instantly help you find the best content from around the web to share with your followers.

Search other social media platforms

You can quickly find unique content from any social media platform and add it to your Post Planner’s Facebook scheduler in seconds.

23. Curate proven content

Speaking of Post Planner Content Streams, you shouldn’t post just any old content to your Facebook page.

That leads to decreased content quality, less engagement, and fewer sales.

Instead, you should be sharing the BEST content that’s proven to work with similar audiences.

Post Planner helps you do that by assigning each piece of content a star rating based on how well it performed with its original audience. So if a piece of content has 4 or 5 stars, you can feel confident that it'll perform well with your audience too.

Post Planner allows you to schedule Facebook posts ahead of time to save time and keep a more consistent presence online. Just pick the proven content you want to share and add it to your posting calendar.

Curate proven content

And remember: when you find a REALLY great piece of content, recycle it to maximize its value for your page!

Ready to never run out of Facebook content?

Keeping your Facebook page full of interesting content can be hard, but it’s a lot easier if you have some solid ideas about what types of content you want to post.

Using these 23 content ideas should help you keep your content fresh and exciting while improving your engagement numbers.

AND it should help you finally get over that Facebook writer’s block!

What other types of content do you share with your Facebook audience? Let us know in the comments below!

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