8 Best AI Tools for LinkedIn in 2025

Feeling buried under the endless grind of LinkedIn content creation?

Between writing posts, editing videos, and trying to figure out what actually works, it’s easy to get stuck in a cycle of burnout and wasted effort.

Meanwhile, competitors keep showing up with polished, consistent, high-performing content — and you’re left wondering how they do it.

Here’s the answer in 2025: they’re using AI tools to work smarter, not harder.

In this guide, I'll show you the 8 best AI tools for LinkedIn in 2025 that can help you write faster, analyze better, and create scroll-stopping content in a fraction of the time.

Feel free to skip ahead:

• 1. Caption and hashtag generator: Post Planner
• 2. AI marketing assistant: via ChatGPT or Claude
• 3. Video editor: OpusClip
• 4. Pre-meeting AI prospector: Crystal
• 5. AI-powered analytics: Shield
• 6. Market research: buzzabout
• 7. Profile picture generator: HeadshotPro
• 8. Video generation: Google Veo

1. Caption and hashtag generator: Post Planner

Crafting captions that actually spark engagement on LinkedIn can feel like pulling teeth — and let’s not even get started on picking the right hashtags.

Post Planner’s Caption and Hashtag Generator helps you instantly write attention-grabbing captions and discover hashtags that maximize your reach.

No more guesswork. No more writer’s block. Just content that clicks with your audience, and saves tons of time (like Dustin Peyser, who saves 10 hours per week using Post Planner).

Using the tool is dead simple:

• Start by entering your core idea or post topic.
• Let Post Planner’s AI suggest multiple caption options, from short hooks to longer storytelling intros.
• Instantly pull hashtag recommendations based on your LinkedIn post.
• Fine-tune the suggestions to fit your brand vibe
• Schedule the final version to publish without leaving the app.

It’s basically like having a mini copywriting team living inside your content calendar.

Pro tip: Always test at least 2–3 AI-generated variations before you settle on one. Sometimes the second option is the hidden gem.

Pros

• Seamlessly built into your existing content calendar and scheduling workflow
• Saves hours of brainstorming with instant AI-powered suggestions
• Suggests hashtags proven to boost reach and visibility
• Offers multiple caption variations so you can pick the best tone and style
• Consistency is easier because you’re never starting from scratch

Cons

• Limited to daily (but generous) AI credit allowances on some pricing plans
• Currently best suited for short-form captions rather than long-form articles

Pricing

Each time you generate a caption or pull hashtag suggestions, credits are deducted. BUT the daily limits are generous enough for most users to plan and schedule multiple posts per day without running out.

• Free Plan – 100 daily AI credits
• Starter Plan ($7/month billed annually) – 1,000 daily AI credits
• Growth Plan ($37/month billed annually) – 20,000 daily AI credits
• Business Plan ($57/month billed annually) – 40,000 daily AI credits

2. AI marketing assistant via ChatGPT or Claude

Think of ChatGPT and Claude as on-demand marketing copilots. They can do A LOT, including help you plan, ideate, and refine your LinkedIn content strategy without the creative brain-fog.

ChatGPT and Claude are similar AI tools that let you interact with powerful language models to:

• Generate content ideas
• Rewrite or edit captions
• Draft headlines or ad copy
• Research hashtags and trending topics
• Even build an entire campaign framework

The limitations are truly your imagination and your AI skills.

What’s the difference between ChatGPT and Claude? ChatGPT (by OpenAI) is best at structured writing and reasoning. Claude (by Anthropic) is best at summarizing complex info and providing more human-like replies.

Here’s how I use these tools to create an AI marketing assistant that understands my brand:

• Fire up your ChatGPT or Claude chat window
• Create a “Project”
• Upload your website, brand voice, qualitative customer data (like reviews), and examples of the outputs you’re looking for
• Create a prompt for the project to perform a specific action (write a post, design a strategy, create an outline, etc.)
• Simply, give the AI Project commands like you would an employee.
• Refine, edit, and adapt the output
• Provide any feedback in the “Prompt” section of the Project.

Rinse and repeat — every time you hit a creative block.

Pro tip: Always give context into what you want, the audience, the brand style — otherwise the results will be 100% generic.

Pros

• Saves huge amounts of time drafting posts, headlines, and captions
• Helps you brainstorm creative ideas on demand
• Offers instant rewriting and editing suggestions
• Great at summarizing research or simplifying complex ideas
• Available 24/7 — no burnout
• Very affordable compared to other software or hiring extra human resources

Cons

• Outputs can sound a bit generic if you don’t give clear prompts
• Needs human review to catch nuance, mistakes, and brand voice
• Can sometimes be repetitive if you reuse the same prompt too often

Pricing

You can start completely free, or upgrade for pro-level power depending on how much you plan to use them.

ChatGPT and Claude both offer limited free tiers. For a more customized AI experience, you’ll need to subscribe to at least the $20/month plans to access the more advanced LLMs.

3. Video editor: OpusClip

Transforming long-form videos into viral-ready short clips can feel like a nightmare, full of endless trimming, resizing, adding captions, and praying you didn’t miss something important.

OpusClip makes all of that effortless. It’s an AI-powered video editing tool that automatically clips, reframes, captions, and optimizes your long videos so you get a publish-ready LinkedIn video in minutes.

This is perfect for:

• Turning YouTube interviews or webinars into short, snackable highlight reels
• Repurposing podcast episodes into engaging vertical shorts
• Testing more creative short-form video hooks without wasting hours
• Scaling branded short-form content for agencies or in-house teams
• Converting thought-leadership videos into bite-sized LinkedIn posts

Using OpusClip is incredibly simple:

• Upload a long-form video (like a webinar or explainer).
• Let OpusClip’s AI analyze the video and pick the best hooks, moments, and highlights.
• The automation tool generates multiple short clips — with captions, resizing, and even B-roll or voiceover enhancements applied.
• Preview and adjust any clips if needed.

OpusClip even supports brand templates (fonts, colors, logos) so your short videos stay on-brand without extra design hassle.

Pro tip: Always preview your AI-generated clips before publishing. AI does most of the work, but sometimes its edits won’t make the most sense.

Pros

• Saves significant time by quickly converting long videos into social-ready shorts
• Intuitive and easy to use, even for non-tech users
• Captions are generally accurate and easy to edit
• Flexible brand templates make consistent branding simple
• AI hook-identifying model helps spot the most engaging moments
• Works well for repurposing content across multiple platforms (TikTok, YouTube Shorts, LinkedIn, etc.)
• Solid support for various video types (interviews, webinars, podcasts, vlogs)
• Ability to remove filler words and awkward pauses automatically
• Supports multiple languages

Cons

• AI-generated clips can be inconsistent in quality — often need manual polishing
• Struggles with framing for moving speakers
• Some features still feel like beta tests and aren’t fully stable
• Limited control over fine-grain editing (hard to tweak details beyond the AI cuts)

Pricing

If you’re a solo creator just testing short-form, the Free or Starter plans will get you rolling. But if you want to manage a team, integrate with other editing software, or do high-volume work, the Pro or Business plans give you far more flexibility.

• Free Plan – 60 credits per month, videos include watermarks, limited editing features
• Starter Plan – $15/month (monthly billing only), 150 credits per month
• Pro Plan – $14.50/month billed annually, 3,600 credits per year
• Business Plan – Custom pricing

4. Pre-meeting AI prospecting: Crystal

If you show up to a sales meeting with a cookie-cutter pitch…

That’s a guaranteed way to lose trust and the sale.

Crystal flips that on its head by giving you personality-driven insights into your prospects — so you can tailor your messaging before you ever say “hello.”

Crystal is an AI-powered pre-meeting prospector that analyzes public data (from LinkedIn) to predict a prospect’s DISC personality profile. That means it can show you what tone, language, and style will resonate best, so you show up prepared, and build trust faster.

You can then use that AI-aggregated data to personalize your outreach and opening lines in seconds, which can boost: response rates, booking rates, conversions, and relationship building.

Crystal is built to work seamlessly inside the tools you already use:

• Connect Crystal to your LinkedIn, CRM, or sales engagement platform
• Pull up a prospect’s LinkedIn profile, and Crystal automatically surfaces their DISC profile
• See real-time suggestions on what tone, style, and even phrasing will best match their personality
• Use the recommendations to personalize your cold outreach, LinkedIn InMail, or live meeting approach
• Show up with a message that feels like it was crafted just for them

No flipping between tabs, no awkward copy-paste guessing — just instant insights baked right into your workflow.

Pro tip:  Always check the DISC snapshot before you send an outreach message. Even a subtle word change can improve your odds.

Pros

• Highly accurate DISC personality insights that feel spot-on
• Saves tons of time preparing for meetings or outreach
• Seamless integration with LinkedIn and Chrome
• Helps tailor your language to match each prospect’s style
• Improves relationship-building from the very first touch
• Easy to use and intuitive, with a clean interface
• Backed by data from thousands of real user profiles

Cons

• Pricing feels high for smaller businesses or solo users
• Limited subscription options (mostly annual)
• Insights can feel “one-size-fits-all” if your industry is extremely niche
• Some reports lack the flexibility to customize for specialized team needs

Pricing

If you’re just testing Crystal to see if personality-based prospecting fits your style, the free plan with 5 profiles is a great trial. But if you want to scale across a team or integrate Crystal into your entire sales stack, the Business or Enrichment plans will give you more bang for your buck.

• Free Plan – 5 profile credits included
• Premium Plan (for individual professionals) – $49/month (billed annually), 200 new profile credits per year
• Business Plan (for teams & organizations) – Custom pricing (billed annually)
• Enrichment Plan (for high-volume, API users) – Custom pricing (billed annually)

5. AI-powered analytics: Shield

Trying to measure what’s actually working on LinkedIn — beyond vanity likes — can feel impossible with the platform’s native tools alone.

That’s where Shield steps up, giving you crystal-clear, AI-powered analytics so you can see exactly what’s moving the needle and double down.

Shield is a LinkedIn analytics platform built for creators, teams, and agencies who want to track their content performance, audience growth, and engagement in detail WITHOUT spreadsheets or manual tracking.

It analyzes all your posts across all your profiles and helps you understand what’s resonating, what’s tanking, and what deserves more budget or time.

If you’re serious about LinkedIn growth, Shield gives you:

Post-by-post breakdowns with lifetime metrics

• Audience demographics
• Engagement performance over time
• Profile-level KPIs (like follower growth and profile views)
• Collections to group and organize content

This is mission-critical if you’re a creator, marketer, or founder trying to scale up and want your content to consistently deliver results.

Here’s how to use Shield day to day:

• Connect your LinkedIn profile(s) to Shield.
• Instantly pull in all your past posts (yes, lifetime data).
• Search, filter, and organize posts to see what performs best.
• Review audience demographics and engagement metrics.
• Build Collections to group your top posts or test campaigns.
• Track your posting frequency, follower growth, and profile views — and adjust your strategy as needed.

Shield basically becomes your command center for everything LinkedIn analytics.

Pro tip: Check your top-performing posts every month and try to reverse-engineer why they worked Use Shield’s audience demographic breakdowns to refine your targeting and messaging.

Pros

• Provides a clear, easy-to-read dashboard of LinkedIn post performance
• Helps uncover deep insights LinkedIn doesn’t show natively
• Supports multiple profiles and team tracking
• Strong features for personal branding and employee advocacy
• Audience and engagement metrics are easy to compare
• No spreadsheets or manual data pulling needed
• Great for tracking which content themes and formats resonate best
• Collections make saving and reusing posts simple

Cons

• Customer support can be slow to respond
• Pricing feels high compared to what’s advertised (some users report hidden annual costs)
• Onboarding can be clunky, especially for teams
• Data filters sometimes behave inconsistently (date range issues, missing metrics)

Pricing

If you’re an individual creator or consultant, the personal plan is the simplest way to own your LinkedIn data without worrying about a big bill. But if you manage multiple profiles or work in an agency setting, the team plan offers a scalable way to keep all that data clean and organized.

• Personal Plan (for individual creators) – $109/year (billed annually), supports tracking for one LinkedIn profile
• Team/Agency Plan (for multiple profiles) – billed annually at $240 per profile per year

6. Market research: buzzabout

If you’re tired of guessing what your audience actually wants, buzzabout is your new best friend. This AI-powered audience insights platform takes the guesswork out of market research by analyzing billions of conversations across social platforms (including LinkedIn) to uncover what people are buzzing about — in real time.

It helps you spot trends, analyze competitors, map brand perception, and even identify influencer fit. By tapping into public conversations, you can see what motivates your audience, what frustrates them, and how they really talk about your industry.

buzzabout helps you avoid campaigns that flop by providing data-backed insights, so you can tailor your messaging, product positioning, or campaign strategy with confidence.

Here’s how I like to use it:

1. Log in to buzzabout and define your keywords, topics, or competitors.
2. Choose LinkedIn as the platform you want to scan
3. Let buzzabout’s AI comb through billions of public posts, analyzing key narratives, sentiment, and engagement patterns.
4. Dive into the AI-generated reports to find emerging topics, threats, or white-space opportunities.
5. Use buzzabout’s summarization tools or download reports to share with your team or clients.

Pro tip: Use buzzabout as a way to prospect for people who post about the problem you solve. This is a great way to find adjacent influencers or for potential prospects who engage with the posts.

Pros

• Provides near-instant audience insights across billions of conversations
• Covers multiple major platforms (Reddit, X, TikTok, LinkedIn, YouTube, Instagram)
• Great for spotting new content trends before they go mainstream
• AI analysis saves hours of manual research and spreadsheet work
• Competitor monitoring and brand perception tracking in one tool
• User-friendly dashboards and summarization features
• Custom prompts let you dig deeper into niche audiences

Cons

• Requires thoughtful keyword setup to get meaningful results
• Might surface irrelevant chatter if you don’t refine inputs

Pricing

If you’re new to audience research or just testing the waters, the free plan gives you enough credits to explore Buzzabout’s power. But if you’re running a full-scale marketing or research team, the Team or Pro plan will unlock unlimited data so you never hit a reporting wall.

• Free Plan – 3 reports per month, data range limited to the past 3 months
• Researcher Plan – $20/month (annual billing), 10 reports per month
• Pro Plan – $90/month (annual billing), unlimited reports, custom date ranges, 10 audience reports/month
• Team Plan –  $209/month (annual billing), unlimited reports, custom date ranges, 30 audience reports per month

7. Profile picture generator: HeadshotPro

Let’s be real: coordinating a professional headshot session is expensive, awkward, and time-consuming. HeadshotPro solves that problem by turning a few simple selfies into polished, studio-quality headshots, all thanks to its powerful AI engine.

With HeadshotPro, you can upgrade your professional presence quickly, and even refresh your headshot whenever you want.

Whether you’re a job seeker, a founder, or a remote team building consistent branding, HeadshotPro makes sure you look sharp without the studio price tag.

Here’s how HeadshotPro makes the process a breeze:

• Upload your selfies. Snap fresh photos or pick existing selfies that clearly show your face.
• Pick your style. Choose from 137+ outfits and 69+ backdrops to match your industry vibe.
• Let the AI work.HeadshotPro’s model analyzes your features and generates a huge gallery of realistic headshots in 1–3 hours.
• Download your favorites. Keep, tweak, or preview them directly in LinkedIn view mode to see how they look.

No scheduling. No awkward posing. Just polished, professional photos on demand.

Pros

• Super fast turnaround (1–3 hours) for professional-quality headshots
• Significantly cheaper than traditional photography
• Very realistic results that look close to in-studio photos
• Wide variety of backgrounds, outfits, and styles
• Easy-to-use, even for non-technical users
• Good customer service and a “Profile-Worthy” money-back guarantee
• Supports both individuals and entire teams for consistent branding

Cons

• Some AI images can look overly airbrushed or unrealistic
• Around 20–25% of photos might have slight distortions (e.g., overly thin faces, odd proportions)
• Needs high-quality, well-lit selfies to produce the best output
• Not every image will be perfect — expect to sort through for the best ones
• May struggle to perfectly match unique body shapes or facial expressions
• Can look “too perfect,” which some users felt was less authentic

Pricing

• Basic Plan – $29 one-time, includes 40 headshots, 4 unique backdrop and outfit combos
• Professional Plan – $39 one-time, includes 100 headshots, 10 unique backdrop and outfit combos, premium resolution with 10 edit credits
• Executive Plan – $59 one-time, includes 150 headshots, 15 unique backdrop and outfit combos, 20 edit credits

8. Video generation: Google Veo

Forget awkwardly fake AI-generated videos. Veo is Google’s text-to-video generative AI, now available on Vertex AI, designed to help you create near-cinematic quality videos from a single prompt.

Whether you want realistic product demos, branded marketing campaigns, or even training videos with dialogue and sound effects, Veo brings next-level storytelling to your fingertips.

It combines high-definition visuals with synchronized audio and realistic movement physics, making your prompts come to life with scenes that look and sound professionally shot.

These videos are getting so good, an ad generated with Veo was aired during the NBA finals.

If you’re a marketer, brand builder, or creative professional, you know that producing video can be slow, costly, and dependent on entire teams. Veo breaks those barriers, allowing you to script, storyboard, and generate share-ready videos on demand — saving massive production time and budget.

Here’s how to use Veo:

1. Log into Vertex AI and open the Media Studio.
2. Enter your video prompt describing what you want, including scene details, characters, style, or even specific actions.
3. Veo generates video with synchronized audio (like background sound, music, and even dialogue) in a single pass.
4. You can refine the outputs, adjust style cues, or prompt again for variations.
5. Download and deploy your final video across social channels, websites, or ads.

Veo also supports safety filters and watermarking (via SynthID) to ensure responsible brand-safe use — especially for enterprise campaigns.

Pro tip: Be as detailed as possible with your prompt — the more context you give (lighting, mood, setting, characters), the more believable and impressive the final video

Pros

• Stunningly realistic lighting, physics, and camera movement for cinematic-level results
• Best-in-class lip-sync and facial expressions for more believable dialogue
• Native audio generation, including background sounds, ambient noise, and music
• Smooth handling of multi-shot prompts with consistent tone and pacing
• Great for quick, polished ads and product videos without traditional production overhead
• Context awareness is strong, producing coherent scenes even with partial prompts
• Fast turnaround compared to traditional animation or video shoots
• Powerful for creative teams and agencies working on brand stories

Cons

• Occasional “cartoonish” or uncanny results, especially with mythical or surreal elements
• Subtitles and text overlays often appear glitchy or misplaced
• No support yet for direct image-to-video workflows
• Struggles with maintaining character consistency across multiple scenes
• Some legal and ethical questions still remain around generative video use in commercial settings

Pricing

Veo 3 is not included in Google’s free AI tier. You’ll need to subscribe to a premium plan to unlock it. Here’s how it works:

• Google AI Pro – $19.99/month
• Google AI Ultra – $249.99/month, highest level of access to Veo 3 with advanced features

Ready to leverage AI for LinkedIn?

Ready to finally take control of your LinkedIn content — without the stress and burnout?

These AI tools will help, but if you want the simplest way to plan, create, and schedule posts that actually engage, give Post Planner a try.

With powerful AI features built right in, you can work smarter, stay consistent, and grow faster.

Start with Post Planner today for free and watch your LinkedIn results transform.