Social media marketing is hard.
It just is.
You have to keep up with the latest developments & trends if you hope to do things right.
Knowing what's "working" RIGHT NOW on Facebook, Twitter, Google+, Linkedin and Pinterest is paramount.
Otherwise, you'll work your butt off on one method, thinking it's a best practice -- and then find out you're completely wrong.
Or worse, that you could have gotten better results doing things another way.
That's why I'm sharing these 10 counter-intuitive social media facts. I hope you find them useful!
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10 Crazy Social Media Facts that Are ACTUALLY True (Even #7)
Some of these are really surprising!
1. Your Biggest Advocates have the Fewest Followers on Twitter
You might think that going after users with large followings could help your brand.
But actually 91% of mentions on Twitter are made by users with fewer than 500 followers.
"Power Users" only account for about 1 out of 10 mentions.
So focus on the little guys instead of stalking Twitter influencers with tons of followers!
2. Twitter has 6 Distinct Communication Networks
Not everyone on Twitter is the same -- nor does everyone use it in the same way.
This is very important to know as a brand so you can target your communication properly.
Here are the 6 distinct communication networks on Twitter:
- Polarized Crowds -- Talk about controversial topics like politics and religion
- Tight Crowds -- Those focused on certain hobbies or topics
- Brand Clusters -- Fragmented group that talks about everything
- Community Clusters -- Tend to talk about certain news topics
- Broadcast Networks -- People that post alot like news sites and celebrities
- Support Networks -- Companies or services with customer support
3. Marketers Say Written Content Trumps Visuals
According to Social Media Examiner's survey of nearly 3000 marketers, written content resonates the most among marketers.
More than half of content marketers say written content is their most important form of social content -- not visual content.
As a business this means you need to write more blog posts about your industry to appeal to users.
4. Twitter Users Expect a FAST Response Time
You may think checking your Twitter account once or twice a week is enough.
Not at all!
53% of users expect a response from a brand within 1 hour! Yes 1 hour!
If they have a complaint that number rises to 72%.
So stop taking those selfies and go respond to your tweets!
5. Late Night is the Best Time for Retweets
One of the best ways to grow a fan base on Twitter is getting followers to retweet your posts.
It gives you immediate credibility to a new set of followers.
But figuring out when and how to get retweets is difficult.
According to this study most retweets occurred late at night -- so don't neglect posting tweets in the evening or even overnight hours.
6. Fridays are Facebook's Best Day for Engagement
Engagement is crucial on Facebook! If you're not getting Likes, Comments & Shares, your page will quickly fade away.
Posting consistent, quality content day after day is the best way to keep your followers engaged.
According to this graphic, engagement is highest on Fridays.
True for your page?
7. Photos Drive Engagement on Facebook Pages
I agree with this 1000%!
Photos crush it on Facebook -- along with videos.
But for getting shares, photos are the clear winner.
I get all of the photos for our Facebook page from our Viral Photos tool!
8. Facebook, Pinterest & Twitter Drive the Most Traffic
Traffic to your website is crucial for you business.
Sure the Likes, Comments & Shares on your posts are great, but you'll need traffic to make sales.
Facebook, Pinterest & Twitter drive the most traffic hands down compared to other social sites.
9. Aim for 28, 118 or 385 Interactions per Post
This stat comes from a Social Bakers study that showed the average interaction per post based on fan size.
- 1 to 9,999 fans = average of 28 interactions/post
- 10,000 to 99,999 fans = average of 118 interactions/post
- 100,000 to 499,999 fans = average of 385 interactions/post
Use this stat to compare your page's posts to the averages to see above.
Are you above or below average?
10. There's a Best Day for Everything on Pinterest
Pinterest revealed which categories get the most engagement on each day of the week.
It's interesting to look at these as it tells you what activities people are doing or thinking about through the week.
People tend to go to the gym more on Mondays after a weekend of eating bad or partying.
They also tend to be more humorous on Friday as they are ready for the weekend -- and in turn are looking into travel ideas and food ideas.
Leverage this as a business by posting Pinterest boards around these topics and perhaps even pinning new images on the days mentioned.
Ok, here's the full infographic:
I love slick graphics that give a quick run down of a longer article.
Knowing facts like these will help you strengthen your social media strategy.
Will it solve everything?
In fact studies become outdated almost as fast as they are published.
But it should help you make at least a few tweaks.