Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

7 Ways to STOP Wasting Time & Money on Facebook Marketing

7 Ways to STOP Wasting Time & Money on Facebook Marketing

7_Ways_to_STOP_Wasting_Time_and_Money_on_Facebook_Marketing-lsattention facebook marketersAre you overwhelmed by all the changes in the world of Facebook marketing?

There's SO MUCH noise out there.

"Do this!" they say. "Don't do that!" they say. "And definitely never, ever do THAT!"

Huh?! Where do you even begin?

My answer: start with the things that waste your resources. Remember the 80/20 Rule: 80% of the results come from 20% of our efforts.

So focus on the 20%, people!

>> Click to Tweet <<

In this article, I'll try to help you do that by showing you 7 ways you may be squandering resources on Facebook.

So let's get started!

7 Ways to STOP Wasting Time & Money on Facebook Marketing

1. Quit Building Apps

good-facebook-postsI hear all kinds of crazy ideas about what will be the next big Facebook app. Most of these concepts will NEVER come to fruition, mostly because they just aren't very good. :)

Some Facebook "experts" even suggest spending tens of thousands of dollars building an app from scratch -- claiming the app will pull in lots of new fans & customers.

Most small businesses should reject this advice.

What to do instead

Don't build an app from scratch!

Instead, buy a ready-built app from a developer. Use the money you save to market & advertise your business to your target audience.

2. Your Contests Suck

Giving away the wrong prize is one of the fastest ways to kill a Facebook contest!

And yes, Facebook's ban on Like-gates will make promoting your contest even more difficult.

But relevant fans will always matter more than sheer fan numbers. The right prize attracts contest participants who are actually interested in your page & what your business has to offer.

What to do instead

Give away your own product or another prize relevant to your niche.

>> Click to Tweet <<

Here's a great example:

good-facebook-posts

3. Post Better Stuff

The aggressive sales pitch is a dying art. In-your-face marketing has been replaced by marketing that educates & helps the potential customers businesses are trying to convert.

You likely ignore most messaging that pushes you to “Buy, buy, buy!” I know I do.

And posting sleazy sales content on your Facebook page is a complete waste of time.

So good Facebook posts are key!

>> Click to Tweet <<

What to do instead

Optimize your content for your target audience by following the 3 P’s of posting on Facebook:

  • Personal
  • Purpose
  • Promotion

Guy Kawasaki has mastered the "Purpose" part of the 3 P's. Every day he posts content that provides tremendous value for his audience.

4. Time is Money

Many things you do on Facebook are probably a waste of time & energy. ;)

But there are great tools that can help with content curation, scheduling, contest creation, etc. And the right app can help take your business to the next level.

Post Planner blogger Scott Ayres wrote this post about how he managed his Facebook page from the beach:

Here's some wise advice from Rick Warren:

Time is your most precious gift because you only have a set amount of it.

What to do instead

Check out Post Planner. :)

5. Boosting the Wrong Posts

Have you seen Facebook pages that pay to boost every post?

That's great if you have an unlimited budget, but for most small businesses, boosting every post is a waste of cash.

The real problem is most companies lack a strategy for boosted posts. They boost every post hoping their content reaches every fan every time.

What to do instead

Instead of boosting every post, earmark money for Facebook ads that target relevant fans. Only pay to boost your most important, strategic content.

6. Poor Facebook Ads

I spend a few thousand dollars a year on Facebook ads. But I must reach a highly targeted audience for those ads to be successful.

One Facebook "expert" actually recommended that local businesses advertise in foreign countries just to get more fans. Don't do it!

>> Click to Tweet <<

What to do instead

Use Facebook ads to target relevant fans in the right demographics.

7. Buying Fake Fans

good-facebook-postsDon't EVER buy Facebook fans!

NEWFLASH: they are fake.

It's like paying mannequins to attend your event.

What to do instead

Post great content that attracts fans who are truly interested in your page & industry.

Key Takeaway

80/20, baby!

Don't ever forget it! Focus on the 20% that will get you 80% of the results.

Only then will you truly master marketing on Facebook.

Now it's your turn! What activities constitute your 20%?

No Comments

The next post you should read

Check out these related posts
The Most Important Facebook Updates You Need to Know About

The Most Important Facebook Updates You Need to Know About

Facebook’s News Feed Algorithm is constantly changing. Here you'll find the most important Facebook updates your business needs to know about in 2017.

Rebekah Radice Rebekah Radice

Social Media News Facebook Facebook Marketing Tips

Facebook is Launching Job Opening Posts: Should LinkedIn be Worried?

Facebook is Launching Job Opening Posts: Should LinkedIn be Worried?

Facebook launches Job Opening Posts. Want to know how to leverage it in your business? Here's what it is, how to use it and why LinkedIn should be worried.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

Facebook Messenger Day: The Snapchat Clone You Need to See

Facebook Messenger Day: The Snapchat Clone You Need to See

Facebook has launched Messenger Day, a Snapchat clone with similar features. In moments, you can find friends and family, chat, and share your day in Messenger.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing