Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

Science-Based Guide to Getting Social Media Engagement (No Fluff!)

Science-Based Guide to Getting Social Media Engagement (No Fluff!)

Science_Based_Guide_to_Getting_Social_Media_Engagement--lssocial media engagementAre you too focused on how many followers you have on social media?

Lots of businesses are.

It's great to have thousands of followers, but does having more followers mean more engagement?

The truth is, if you only focus on getting more followers, you're probably missing out on all that social media can do for your business. Worse, you're probably wasting money!

Most small businesses don't actually have huge numbers of followers anyway!

Salesforce figured out the average follower counts for businesses on different social platforms:

  • Twitter -- 14,709
  • Facebook -- 13,157
  • Pinterest -- 229
  • Instagram -- 208

And businesses with smaller followings have an easier time getting high-quality engagement -- which makes it easier to achieve their social media goals. So there's nothing wrong with going slow!

The truth is, true social media engagement CAN be achieved if you set the right numbers-based goals. This post covers how to do that.

>> Click to Tweet <<

Science-Based Guide to Getting Social Media Engagement (No Fluff!)

STEP 1: Set New Goals

social-media-engagementYou might need to rethink your goals on social media.

Social media can help you:

  1. Improve Customer Service
  2. Increase Thought Leadership
  3. Build Partnerships for Business Development

Don't just try to get more followers on social media -- set goals that actually help your business.

STEP 2: Use the Engagement Rate Equation

Salesforce created this simple equation to help you measure social media engagement on your accounts:


  • Conversation = comments & replies
  • Amplification = shares
  • Applause = Likes, favorites and +1s

Using this equation, we can count the number of Likes on our Facebook posts for one week, divide that by the number of posts we made on Facebook that week & calculate our Applause rate.

Use comments to compute your Conversation rate & shares to calculate Amplification.

These equations makes it easy to figure out where you are & set goals to improve your future results.

social-media-engagementSTEP 3: Improve Your Rates

Salesforce had these tips for improving Conversation, Amplification & Applause:

Conversation (comments & replies)

  1. Always have empathy for the customer's situation.
  2. Reply in a timely manner. Most conversations on social media are dead after a few hours.
  3. Have some fun. Show a person you care by making a joke or sending them a photo of a cute animal they like.
  4. If a comment makes you upset, run your response by a colleague before publishing. >> Click to Tweet
  5. Strong emotions? Bring the conversation into email or another more private channel.
  6. Be sensitive to what's happening in your industry niche, your location, or globally.
  7. Thank your community for their feedback, and for recognizing and recommending you.
  8. Most of the time, don't poke the trolls.

Amplification (shares)

  1. Make sure all your pages are properly optimized for social sharing with correct Open Graph meta tags, title tags & images.
  2. Catchy headlines work, but don't go overboard & make promises that aren't true about your content.
  3. Images are powerful. Make sure you've optimized images (880 x 400 pixels for Twitter and 1200 x 630 pixels for Facebook).
  4. Instead of just sharing the content's title, find a powerful quote from the piece.
  5. Make sure you're not just sharing your own content.
  6. Get a customized URL for shortened links. This can be a strong branding signal on Twitter.
  7. Say something with your content & stand for something in your industry.

Applause (likes, +1s, favorites)

  1. Meaningful shares with purpose get your brand all the high fives.
  2. Say & share something people want to remember later.
  3. Use images that elicit strong emotions: anger, fear, happiness, disgust, surprise, nostalgia & sadness.
  4. Smartly add a hashtag or 2 for discovery on networks like Instagram, Tumblr & Twitter.
  5. Mention others, especially when sharing content or boosting partnerships.
  6. Show off what it looks & feels like behind the scenes at your brand.
  7. Don't be afraid to humbly mention your brand's accomplishments & major announcements. >> Click to Tweet
  8. Give applause to others & spread that network of support.

Show Me the Money!

social-media-engagementSocial media doesn't always lead to sales -- at least not immediately.

The key is to get people into your marketing funnel so you can convert them into customers later!

Social media is one of the best ways to expose your brand to potential customers.

Social media can provide:

  • Exposure
  • Discovery
  • Consideration
  • Conversion
  • Customer Relationships
  • Retention

Embrace the Stats!

Reviewing the analytics from your social media accounts is one of the best ways to know which direction you're headed.

The equation in this infographic makes it easy to test your progress over a long period of time.

Keep things simple & the numbers will be easy to manage & report.




ViewHide comment (1)

The next post you should read

Check out these related posts
How to Use Social Media for Your Small Business [Infographic]

How to Use Social Media for Your Small Business [Infographic]

Struggling to find a way to make social media work for your business? We can help. Learn 8 smart ways to use social media for your small business.

Rebekah Radice Rebekah Radice

Social Media Tips Infographics

How to Write a Twitter Bio That Will Attract New Followers

How to Write a Twitter Bio That Will Attract New Followers

Want to write a Twitter bio that attracts new followers? Sure you do! Twitter bio ideas to help you crank up the creativity and write a killer bio for business.

Augustus Franklin Augustus Franklin

Social Media Tips Twitter

Top Social Media Trends That'll Change Your Business in 2016

Top Social Media Trends That'll Change Your Business in 2016

Struggling to keep up with rapidly changing social media trends? We can help. Here's the top social media trends that'll change your business in 2016.

Rebekah Radice Rebekah Radice

Social Media Tips Infographics

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing

Boost your social IQ with our Love plan
for less than 21¢ per day *

Post Planner - Smart content gets engagement

Smart content gets results

* Billed annually
Use Coupon Code: MYLOVE4RL

Yes, I want to post smart content

No thanks, I'll keep on doing what I'm doing