Seems like everyone wants more Likes on their Facebook posts these days.
And every Tom, Dick and Harry has advice on how to get them.
In fact, 315 million Toms, Dicks and Harries (er... Harrys) have advice on how to get them.
To see what I mean, hop on over to Google and search for:
get more likes on Facebook posts
You'll find about 315,000,000 results!
Who's the #1 Tom, Dick and Harry of them all?
Yep... Scott. :)
The top 2 results of this search query are articles I wrote for the Post Planner blog!
- How to Get More Likes on Your Facebook Posts
- Here's a Quick Way to Get More Likes on Your Facebook Posts
Am I showing you this screenshot to brag?
OK, maybe a little.
But I'm mainly trying to show you how many people are searching for ways to get more Likes on their Facebook posts -- and how millions of bloggers are offering advice on the topic.
I've written about this before -- and most of the time my tips stay consistent.
But I'm re-visiting the topic today to offer you my insight about the best Facebook post types -- along with some helpful images you can share with your friends.
4 Facebook Posts Guaranteed to Get More Likes and Comments
Let me explain this image so you fully grasp my points.
1. Post Pictures
Most Facebook marketers know that posting photos will generate engagement from fans.
We live in a visual world -- and with more Facebook users than ever using mobile devices to scan their news feeds, visual posts are more important than ever.
Why do people (and their eyeballs) gravitate toward visual content like pictures?
Because pictures and graphics are often easier to consume -- and usually more fun to share.
Here's my advice for posting images on your Facebook business page:
- Don't violate copyright -- I'm no lawyer, but I know you shouldn't slap your logo on an image you didn't create >> Click to Tweet
- Post graphics you make yourself (when possible) >> Click to Tweet
- Take and post photos with your phone (just make sure they aren't blurry) >> Click to Tweet
- Don't clutter your images with text >> Click to Tweet
- Mix it up -- add in illustrations, memes, videos & infographics to compliment your photos >> Click to Tweet
- Don't only post photos if you're trying to drive traffic to a website -- that's what link posts are for! >> Click to Tweet
2. Post Fill-in-the-Blanks
Use fill-in-the-blank posts if you love getting comments on your posts!
I've found that people love to offer their input on these types of posts.
Here's my advice for posting fill-in-the-blank posts on Facebook:
- Keep the post short -- 80-100 characters >> Click to Tweet
- Personalize the update -- appeal to the values & emotions of your fans >> Click to Tweet
- Ask for short answers (preferably one word) -- engagement will suffer if the post requires writing an entire sentence >> Click to Tweet
- Don't be afraid to stray off topic -- not every update has to be about your product or niche >> Click to Tweet
Here's an example that could work for any business:
My all-time favorite band is ________.
3. Ask Questions
We often generate lots of engagement on the Post Planner Facebook page by simply asking questions.
If you need inspiration, check out our Status Ideas Engine for suggestions about questions, fill-in-the-blanks, trivia, quotes and lots of other kinds of posts.
Here's my advice on asking good questions on Facebook:
- Keep the question short -- 100-140 characters (like a tweet) >> Click to Tweet
- Ask questions that can be answered in 1 or 2 words >> Click to Tweet
- Ask Yes/No, True/False or Like/Dislike questions >> Click to Tweet
- Try multiple choice questions -- but keep the choices to fewer than 3! >> Click to Tweet
Here's an example I just pulled from the Status Ideas Engine:
4. Run Contests
DISCLAIMER: I LOVE CONTESTS -- especially on Facebook!!
I've won many contests with prizes like free apps, T-shirts & even a 55-inch Samsung LCD TV valued at more than $3,500! Thanks Nick Unsworth!
Today the great thing about Facebook contests is that most of the rules have been eliminated.
You no longer have to house your contest inside a 3rd party app on your page (although there are still lots of reasons to use an app to run your contest).
Now you can simply post a status update to your page and ask fans to Like or comment to enter the contest.
And I've seen contests boost Facebook engagement for businesses in all industries.
No matter what niche you're in, your page will see strong results if you run a Facebook contest.
Here's my best advice for running a contest on Facebook:
- Give away prizes related to your business -- you don't have to give away an iPad! >> Click to Tweet
- Keep the entry period short -- I would run most contests for 7 days >> Click to Tweet
- Follow through -- make sure to actually award the prize! >> Click to Tweet
- If you're running a Timeline only contest (a contest that only requires a Like or comment to enter), remember you are not allowed to require entrants to share the post to enter the contest. Encourage sharing, but don't require it as a method of entry! >> Click to Tweet
- Combine a Timeline contest with a contest in an app -- for example, require somebody to Like a post and provide their email to enter the contest. The Likes will help your news feed algorithm rankings -- and the emails will let you pursue your leads outside of Facebook >> Click to Tweet
Ideas for Questions, Contests or Fill-in-the-Blank posts?
These 4 types of high-engagement posts will hopefully help you increase the number of Likes and comments on your Facebook page.
Please post your ideas for killer questions and fill-in-the-blanks in the comments below. Hopefully we can all use them to get our Facebook fans interacting more with our updates.
One last thing!
If you're curious how a graphic-phobe like me created these images check out my review of a new graphic design app in this blog post: "Creating Stunning Social Media Graphics without Using Photoshop".
There I'm going to demonstrate an app designed for creating images for Facebook -- an app that eliminates the need to learn Photoshop.